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10 Reasons to Considering Website Design and Development Company in Toowoomba
Are you planning to develop a brand new website for your online business in Toowoomba? It’s a good decision, but there are many things you need to consider such as looks, design, navigation, site-architecture, choosing a theme, performance optimised coding and various other things
Website development can’t be possible if SEO experts, psychologists, web designers, programmers don’t sit together and build a website that passes the all criteria led down by Google, engages customers and boosts conversion.
If your business depends online, going wrong in any of these factors may prove expensive. All of these factors directly impact leads, conversion and revenue. Failing to analyse the target audience, the scope of your website, and information structure will prove expensive for your website.
A majority of people, however, don’t have any clue of any of these things and they suffer in the due course of time. So they need to ask many questions such as the style of website you want, what features you want to incorporate in the website, how many average visitors will come to your website, what security features you would like to be incorporated in the website.
Therefore, you need to hire a website or web development company in Toowoomba that understands these nuances. Hiring a wrong web development firm in Toowoomba will not only waste your budget but most importantly you will lose your customers. That is why it becomes all the more important to understand these issue before you actually sign on the dotted lines with your vendor.
A reputed and quality web design and development agency in Toowoomba like us understands these issues and ensures such things don’t happen. This will save your time and money from post-development fixes that happen because the scope was never defined in the first place. We follow a matured web design and development process that delivers a perfect Word Press website in the first time.
Conversion Centric Designs
Most online businesses don’t know how web design and a robust website can impact conversion and leads. A poor website dissuades customers and they simply leave your website. Though you may be tempted to believe that content is what people look for, but what if the structure of your website blocks the access of the information they want to access. Suppose users’ are stuck in the payment cart section and they are not able to complete the payment process; they will immediately leave the page. And the website may crash if website traffic suddenly increases; this may happen because of the flawed site structure.
A Stanford University study revealed that 46% of the respondents consider web design an important credibility factor while making buying decision. Therefore, ignoring simple things such as visual design, layout, white space, typography, images, and colour schemes play a big role in generating brand trust. Studies have shown that bad graphics and jarring colours diminish the credibility of a website in the eyes of users.
Therefore, you should make a conscious effort to pay attention to build a conversion centred design to convert prospects into leads and later customers. It can be done by focusing on the following design principles:
In short, having a design that evokes trust and makes it easy to access desired information and action should be your goal. A professional WordPress CMS development company in Toowoomba knows how to get this done.
Following a robust website design and development process can save you from many headaches later. This is not possible unless a vendor doesn’t fully understand your requirement. They should know your target audience, what is the goal of your website, what functionalities you need to accomplish your goals. Your vendor will suggest required technical features only after understanding your requirement. In order to answer these queries you need to answer some of these questions:
Strong Site Architecture
Your website should have a defined structure or else it will just be a random collection of pages which will not serve any purpose. A good site structure makes it easy for users to seamlessly move from one part of the website to any other part. It should give a clear signal to users which pages of your website are important and which are less important.
A sound website structure also helps search engines find your website by giving a clear signal to Google and Bing. Let’s take a closer look at the ideal site structure of a website:
Efficient and Optimised Coding
Performance optimised code loads faster and consumes minimum resources of your computer. Browsers find it easy to interpret well-written codes.
Google pays a lot of attention to whether a website is mobile –friendly or not. Our web developers focus a lot on this accept to make your website mobile friendly and optimise it more mobile users.
Schema Mark up
Schema mark up helps search engines produce a more appropriate result by fetching email id, phone number and address details. It plays a vital role in local SEO ranking.
Compatibility with SEO-Plugins
A website should be compatible with various plugins in order to perform multiple essential functions. A professional web developer knows how to achieve these goals.
Responsive Web Design
Having a responsive website design is important for great user experience. Our web developers know the art of building a responsive websites which is loved by both users and search engines.
Social Media Integration
Social signals constitute an important part of search engine optimisation. The number of shares of an article is considered taken positively by search engines. That is why your website should have proper integration with popular platforms such as Facebook, Twitter, Reddit and Quora.
Cross Browser Compatibility
Imagine a scenario where your website is not properly reflected on a particular browser. Suppose your website is not compatible with Mozilla or Opera. That means anybody who is accessing your site from these browsers will not be able to access information as your website will be jumbled. This will result in a loss of customers. That is why we always build a website which is compatible with all major browsers in the Internet whether it is IE, Chrome, Firefox, Opera, and Safari and on mobile devices.
Navigation is important both for search engine crawlers and users. When users land up on your website to access information or complete a particular action, they need proper navigation signals or else they will be clueless. A good navigation structure in a website makes it easy to understand different content silos are interlinked. All of these things should be planned in advance before starting the development phase. Experienced WordPress developers take care of these nuances even if you don’t tell them as they know this is not possible for you to know these things considering your non-technical background.
A website should be robust enough to withstand the load when traffic increases. This matters even more for a complex website with hundreds and thousands of categories such as an ecommerce website which has various functionalities and modules. For example, if you need to add or enhance a particular feature or function of a website, it could be accomplished easily.
A scalable website enables you to scale up the site as per requirement through increasing the power of CPU and RAM. It also helps in better distribution. When you our website building agency in Toowoomba.
It will help you maintain a delicate balance between load and your requirement. Our ecommerce web design and developers analyse these factors and implement them accordingly.
Follow Clean Code Standards
Following clean code stands matters a lot in the website development process. These are a set of instructions that help write performance optimised codes. A program may be optimised that their size is smaller, they occupy less space and memory, function efficiently and the website is technically stable.
Here are a few suggestions to write better performance optimised codes:
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Colour Adjustment in Conversion
The choice of colour on your website may have an impact on your conversion rate. A good combination of colours evokes instant trust and this may positively impact the conversion rate of your website. Even a minuscule change in the colour of your Call-to-Action button may get your sales clock pulsating. A KissMetrics report says using right colour combination may enhance visibility by 80%. Our web designers are experienced and they understand the colour psychology of people well.
Here are a few tips regarding colours on your website: