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The Best Website Design Company in Toowoomba

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      6 Strong Benefits

      That Will Helps Us Bring More Business for You

      Data-driven Strategy

      We don’t work on gut feelings. Our SEO strategies are always based on practical data insights that we receive from hundreds of projects

      Result-driven Approach

      SMEs can’t wait for long to get result, they are cash-strapped. Our results-driven approach helps them realise their business goals fast

      In-depth SEO Audit and Competitor research

      As a reputable web design company in Toowoomba we ensure you get a clear picture of where do you stand in front of your business rivals and what you need to stay ahead in the competition

      Long-term Sustainable Results

      You get long lasting SEO results as our SEO process is based on a solid foundation

      Strong Focus on Google My Business Page Optimisation

      Google My Business Page Optimisation can transform the fate of Businesses. We can help you generate more leads as this is our core strategy

      Strong International Experience

      Our clients are located in more than 49+ countries that give us unique capability to understand your requirements and solve your problems.

      3 Reasons Why You Can Trust Us



      Our 89% clients are still with us and that shows our capability


      157+ Years of Cumulative Experience

      35+Strong SEO team and 75% of them have more than 5-10 years’ experience. Certified and experienced professionals handle your project.


      $50 Million Revenue

      Every year we generate almost $50 million revenue for our clients by generating leads.

      10 Reasons to Considering Website Design and Development Company in Toowoomba

      Are you planning to develop a brand new website for your online business in Toowoomba? It’s a good decision, but there are many things you need to consider such as looks, design, navigation, site-architecture, choosing a theme, performance optimised coding and various other things

      Website development can’t be possible if SEO Service experts, psychologists, web designers, programmers don’t sit together and build a website that passes the all criteria led down by Google, engages customers and boosts conversion.  

      If your business depends online, going wrong in any of these factors may prove expensive. All of these factors directly impact leads, conversion and revenue. Failing to analyse the target audience, the scope of your website, and information structure will prove expensive for your website.

      A majority of people, however, don’t have any clue of any of these things and they suffer in the due course of time. So they need to ask many questions such as the style of website you want, what features you want to incorporate in the website, how many average visitors will come to your website, what security features you would like to be incorporated in the website.

      Therefore, you need to hire a website or web development company in Toowoomba that understands these nuances. Hiring a wrong web development firm in Toowoomba will not only waste your budget but most importantly you will lose your customers. That is why it becomes all the more important to understand these issue before you actually sign on the dotted lines with your vendor.  

      A reputed and quality web design and development agency in Toowoomba like us understands these issues and ensures such things don’t happen. This will save your time and money from post-development fixes that happen because the scope was never defined in the first place. We follow a matured web design and development process that delivers a perfect Word Press website in the first time.

      Conversion Centric Designs

      Most online businesses don’t know how web design and a robust website can impact conversion and leads. A poor website dissuades customers and they simply leave your website. Though you may be tempted to believe that content is what people look for, but what if the structure of your website blocks the access of the information they want to access. Suppose users’ are stuck in the payment cart section and they are not able to complete the payment process; they will immediately leave the page. And the website may crash if website traffic suddenly increases; this may happen because of the flawed site structure.

      A Stanford University study revealed that 46% of the respondents consider web design an important credibility factor while making buying decision. Therefore, ignoring simple things such as visual design, layout, white space, typography, images, and colour schemes play a big role in generating brand trust. Studies have shown that bad graphics and jarring colours diminish the credibility of a website in the eyes of users.

      Therefore, you should make a conscious effort to pay attention to build a conversion centred design to convert prospects into leads and later customers. It can be done by focusing on the following design principles:

      Ensure that the interface is simple, clean and uncluttered.

      Never give many options to users in order to complete a task as it would only increase the decision time of users.

      Focus on the optimum utilisation of the white space on your website.

      Don’t complicate the web design. It should give the message directly to customers. Make it easy to complete the process.

      In short, having a design that evokes trust and makes it easy to access desired information and action should be your goal.  A professional WordPress CMS development company in Toowoomba knows how to get this done.

      Robust Process

      Following a robust website design and development process can save you from many headaches later. This is not possible unless a vendor doesn’t fully understand your requirement.  They should know your target audience, what is the goal of your website, what functionalities you need to accomplish your goals.  Your vendor will suggest required technical features only after understanding your requirement. In order to answer these queries you need to answer some of these questions:

      What is the most important goal you want to achieve from your website?

      What pages do you need to include on your website?


      How many sections are required?

      Elements and features which are compulsory on the home page and service pages.

      Strong Site Architecture

      Your website should have a defined structure or else it will just be a random collection of pages which will not serve any purpose. A good site structure makes it easy for users to seamlessly move from one part of the website to any other part. It should give a clear signal to users which pages of your website are important and which are less important.

      A sound website structure also helps search engines find your website by giving a clear signal to Google and Bing.  Let’s take a closer look at the ideal site structure of a website:

      Homepage: it should be at the top of the pyramid. It should not be cluttered. A well-structured homepage has proper navigation and menu. Adding breadcrumbs will also make your site structure clearer.


      Categories and sections: divide the products, services or blog section into different categories.

      Subcategories: If the number of products and services in a particular category is large, divide it into different sub-categories.


      Adding tags will also make a better site-structure.

      SEO-friendly Website Design

      The success of a website in the digital world depends on the ranking of the page in the search results whenever a user types a query in the search bar. If your website doesn’t come in the top three organic search results, the entire purpose of building a website will be defeated.


      Avoid using flash or navigation on your website as accessing flash objects is difficult for users. These objects are not crawler-friendly and they have a tough time crawling a webpage having Flash.

      Search engines can interpret a website on the basis of what is contained in the HTML document, JavaScript and CSS. If they are not externalised, the crawling becomes slower. Google does not like such websites as it wants to get to the desired content quickly.

      The structure of the URL of a website should be search friendly. The best URLs contain keywords that clearly describe the content of the page. A good CMS provides the ability to customise your website URL.

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      Efficient and Optimised Coding

      Performance optimised code loads faster and consumes minimum resources of your computer. Browsers find it easy to interpret well-written codes.

      Mobile-friendly Design

      Google pays a lot of attention to whether a website is mobile –friendly or not. Our web developers focus a lot on this accept to make your website mobile friendly and optimise it more mobile users.

      Schema Mark up

      Schema mark up helps search engines produce a more appropriate result by fetching email id, phone number and address details. It plays a vital role in local SEO ranking.

      Compatibility with SEO-Plugins

      A website should be compatible with various plugins in order to perform multiple essential functions. A professional web developer knows how to achieve these goals.

      Responsive Web Design

      Having a responsive website design is important for a great user experience. As a high-quality responsive website design company in Toowoomba, we have web developers who know the art of building a responsive website which is loved by both users and search engines.

      Social Media Integration

      Social signals constitute an important part of search engine optimisation. The number of shares of an article is considered taken positively by search engines. That is why your website should have proper integration with popular platforms such as Facebook, Twitter, Reddit and Quora.

      Cross Browser Compatibility

      Imagine a scenario where your website is not properly reflected on a particular browser. Suppose your website is not compatible with Mozilla or Opera. That means anybody who is accessing your site from these browsers will not be able to access information as your website will be jumbled. This will result in a loss of customers. That is why we always build a website which is compatible with all major browsers in the Internet whether it is IE, Chrome, Firefox, Opera, and Safari and on mobile devices.


      Navigation is important both for search engine crawlers and users. When users land up on your website to access information or complete a particular action, they need proper navigation signals or else they will be clueless. A good navigation structure in a website makes it easy to understand different content silos are interlinked. All of these things should be planned in advance before starting the development phase. Experienced WordPress developers take care of these nuances even if you don’t tell them as they know this is not possible for you to know these things considering your non-technical background.

      Scalable architecture

      A website should be robust enough to withstand the load when traffic increases. This matters even more for a complex website with hundreds and thousands of categories such as an ecommerce website which has various functionalities and modules. For example, if you need to add or enhance a particular feature or function of a website, it could be accomplished easily.

      A scalable website enables you to scale up the site as per requirement through increasing the power of CPU and RAM. It also helps in better distribution. As themost trusted web development company in Toowoomba we help you maintain a delicate balance between load and your requirement.

      It will help you maintain a delicate balance between load and your requirement. Our ecommerce web design and developers analyse these factors and implement them accordingly.

      Follow Clean Code Standards

      Following clean code stands matters a lot in the website development process. These are a set of instructions that help write performance optimised codes. A program may be optimised that their size is smaller, they occupy less space and memory, function efficiently and the website is technically stable.

      Here are a few suggestions to write better performance optimised codes:


      Naming conventions should be properly followed. Naming conventions should be avoided in variable and class functions.

      A single function should perform a single execution. Nesting control structure should be completely avoided.


      Bad code should be completely rewritten. When commenting on a poor code you should mention its consequence.
      At itraffc, we follow clean code standards to deliver you stable and efficient website.

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        Colour Adjustment in Conversion

        The choice of colour on your website may have an impact on your conversion rate. A good combination of colours evokes instant trust and this may positively impact the conversion rate of your website. Even a minuscule change in the colour of your Call-to-Action button may get your sales clock pulsating. A KissMetrics report says using right colour combination may enhance visibility by 80%. Our web designers are experienced and they understand the colour psychology of people well.

        Here are a few tips regarding colours on your website:

        The colour of your website should match with the kind of business. Bright colours may be suitable for a lifestyle and fashion brand, but not for an educational institution website.

        The colours such as blue, pink, purple and green are favourite of a majority of women and now wonder ecommerce sites extensively use these colours.

        Yellow is considered as a positive and vibrant colours and that is why it extensively used by businesses to stir up buyers’ emotions.


        Luxury brands can use black colour to advertise their products.  

        Our 9 Step Work Flow

        1. Gather Requirement
        This is first phase of the website development and our executives will understand your requirement and business objective. Based on discussion, we decide what features and design are required and how site structure will flow.
        2. Wireframes
        In the next stage we build a detailed wireframe which reflects how your website will look like. This is a mock up design where the final shape of a website starts evolving.
        3. Get Your Approval
        The mock up design is now sent to you for your approval and based on feedback we make necessary changes in the design and features required in the website.
        4. Web design and Development
        In the next stage, the mock up design starts being converted in the form of HTMl or XHTML. Coding starts, CMS is integrated with HTML, graphics/videos and user interface is finalised.
        5. Testing
        Once the website development is over, testing starts to ensure what we deliver is efficient, secure and optimised. If there is any bug, this is eliminated.
        6. Project Handover
        Then the project is finally handed over to you and imparts training to use the product. We provide full support for the next 3 months so that the website is completely stabilised. If any problem is encountered in the period we resolve it.

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