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9Things to Consider Before Hiring Web Design and Development Services in Sydney
It seems like common sense to have a well-designed and user-friendly website, but for various reasons more often than not, design and development gets sacrificed at the expense of other things.
This disconnect could be due to multiple reasons such as lack of awareness, limits of the budget and the need for certain business owners to involve themselves personally in each and every aspect of their business.
Even though many business owners understand the importance of website development, they don’t have any idea what points they should consider.
They are completely clueless about navigation, site structure, colour psychology, performance optimised codes and various other aspects of website development. Site map, user-friendly design, compatibility with every device and loading times are some other things that need to be in place. Ignoring any of these things may turn your website in to a leaking bucket. In this context, it becomes important to ask right questions.
For example, if you’re trying to hire a company for website design and development in Sydney how will you go about it?
Simply choosing a website based on its looks is not going to be the best thing to do right? It should be pretty looking but at the same time technically robust as well.
You can’t afford to suffer from faulty website development process and design to ruin your online business, let us take a look at the things that you need to consider when it comes to creating enduring website designs.
Conversion Centric Designs
A study published on Crazy Egg mentioned that colours influence 90% people when making purchase decision. Another study by the Stanford University, 46.1% of the respondents said that “design look” of a website is the most essential feature when it comes to judging the credibility of a website. Design look refers to elements such as visual design, layout, white space, typography, images, and colour schemes. If you want to ensure that your website is conversion centric or does a great job at converting visitors into leads and later on customers, you need to focus on certain specific aspects:
The bottom-line is to keep things simple and constantly keep asking yourself if there is any way in which things could be made even more straightforward. We are a professional WordPress website design in Sydney; you can rest assured that you’re in safe hands.
The key to a successful implementation of any design lies in how you take care of even smaller things. Any web design or WordPress development companies in Sydney should know the answers of who are prospective customers, what do they do, why was their business created, how would they like to be viewed via their website and what would they like to convey through their website.
You can get their perspective on their prospective visitors and their ideas about what makes a good website by asking them questions such as –
These are some questions that will help you learn about the scope of the website. The questions can be modified or replaced with others depending on the client and the nature of the client’s business.
Strong Site Architecture
A robust website architecture or construction is necessary for both SEO and user-experience. The way content is structured can decide how you will fare in search engine rankings and what kind of experience users will have on your website.
It is crucial that you try to follow the following site hierarchy – Index page which is like the entrance to your site from where people can go to the different main categories.
This should be followed by the Main Categories. The third and last section will be the ‘subcategories’ which is required in case of an extensive product portfolio. The number of main category pages should not be more than 7 unless it is an ecommerce website.
You should also take care of navigation and sitemap as they impact your website’s strength:
Fully Indexable page
The pages of your website should be fully indexable. The number of indexed pages is an important ranking factor in the eyes of Google.
In order for a theme to be ranked favourably by search engines, it has to have been written using clean code and up-to-date coding practices. The code has to be accepted by all the popular browsers and have valid HTML and CSS code.
Responsive And Mobile-First Design
The ability of a website to take the shape of any device that it is viewed in is as known as mobile responsiveness. Mobile responsiveness in websites is a must for higher rankings in Google, so your theme has to be responsive. We provide responsive web design services in Sydney.
Site load time
Site load time simply means the time taken by a website to display or load all its contents to a viewer. The faster the load time, the higher the ranking in search engine results. Search engines love faster sites. We make sure that the sites we develop have a smaller image and media file size so that loading times are quick. A fast-loading theme will also be of help here.
Social Media Integration
Although social media is, strictly speaking, not a part of SEO, it is closely interrelated with SEO as it helps to get site traffic.
Make sure that the theme you choose has a” share with” option to link to various social media platforms such as LinkedIn, YouTube, Google+, Pinterest and Instagram.
Most websites use various plugins and if a theme is not compatible with a plugin, problems will arise. If a theme is not compatible with SEO plugins, the SEO capabilities of the plugin won’t be utilised completely. This will affect SEO rankings of the site.
Scalable Website Architecture
If your website has scalable web architecture, you can manage demand much more easily and witness fewer downtime that directly results in cost saving. So, scaling could either be vertical scaling or horizontal.
An increase in the power of the hardware such as more RAM or a powerful CPU and horizontal scaling could happen with identical copies of your website being distributed across multiple machines.
It gives you power to extend your website and grow without any problems. WordPress also allows for maximum scalability because of methods such as caching, reverse proxy caching, object caching and query performance.
Irrespective of whether it is a matter of 5 hits per minute or hundreds of millions overnight, scaling up to handle the load and scaling down to control costs is a matter of delicate balance that can be done with our WordPress expertise.
Cross Browser Compatibility
Cross-browser compatibility is important because users check out your website on different browsers and each browser interprets the code differently.
Difficulty in understanding the code will mean difficulty in displaying the website properly. This means that visitors will leave your site and bounce rates will go up. Thus, cross-browser compatibility is an important feature of a well-designed website.
As one of the most trusted providers of website development services in Sydney, we pride ourselves on using frameworks such as Foundation and Bootstrap, keeping code simple, validation of HTML and CSS and cross-browser testing so that you never have to worry about what users see when they visit your website from different browsers and machines.
Cyber Secure Website
Website design is not only about beautiful and functional websites but also about warding off unseen threats.
According to a recent study, 86 percent of applications written in PHP were found to have a minimum of one cross-site scripting weakness. Similarly, 56 percent of the code was found to have at least one SQLi weakness.
Hackers exploit these weaknesses to access websites and sensitive data can be stolen in this way. Developers who know about these weaknesses can nip this problem in the bud. Proactive steps to protect websites such as malware scanning and setting up a web application firewall can help safeguard against such attacks.
Follow Clean Code Standards
Bad codes can take a toll on your website by resulting in frequent downtimes and poor user experience. The worse could be that people run away from your business never to come back again.
These things are taken care by our experienced WordPress developers in Sydney. We ensure that we follow the strictest and best coding norms accepted across the industry today.
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The Psychology of Colour in Conversion
Do you know that conversion or sales depend on the colour of your product. A research study shows that 66% people buy appliances of their favourite colour. Heinz, in a marketing experiment, changed the signature colour of the bottle from green to red which resulted in $23 million more sales, writes Kissmetrics.
It is no secret that colour has a huge impact when it comes to our moods and emotions.
As the most commonly accepted sayings declare that bright colours such as red, blue and yellow lift your moods while colours such as white and lighter shades help us relax.
According to a recent study, adjusting colour on a website can increase conversion by as much as 24%.
Thus, colour is important, but at the same time, it is important to use colour on the website in the right way for the right audience and the right manner. Here are a few more facts about colours and its impact on sales and conversion: