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10 Things to Consider in Website Development and Design
More often than not, business owners are happy to put web design on the backburner in favour of various other things. They don’t understand what it means to have a robust and user-friendly website. Later they regret it when they end up spending a lot of money and time to fix the loopholes. Such a scenario can be avoided easily if you take care of a few things during the web design and development phase.
Some people have mistaken notion that if a website “looks good” it will do the job of attracting leads and converting them into customers. This is just wishful thinking and there are other factors that need to be considered.
This is where it becomes even more important to ask the right questions before hiring a web design company in Perth what will be your approach? We are sure that you will do more than simply choose a website based on its looks.
A user-friendly interface, responsive web design compatible with different devices, fast loading times and regular publishing of content are just some of the things that have to be present in a website that performs.
Unfortunately, websites with poor design are the norm rather than the exception. Developers and business owners add to this outbreak regularly. “Bad ideas and bad execution’ and ‘good ideas and bad execution’ are the pillars that hold up bad design.
Let’s ensure that in 2019 we will take the steps to stop this torrent of bad websites reaching the Internet. Bad web design will hamper your growth by making you look unreliable, ignorant about the happenings around you and most importantly drive away your customers. Let’s take a look at what you need to keep in mind when creating people friendly websites.
Conversion Centric Designs
Many business people generally raise this question which on face value seems quite reasonable – “People come to website for the value it provides and thus they come either to consume the content on the site or in case of an ecommerce store, they buy something from it. They don’t come to look at the design of the website. So why spend unnecessary time and money on it?
You’ll be surprised to know that research has something completely different to show. In a study by Harvard University, 46.1 % of the respondents said that the “design look” of a website is the deciding factor whether a website is trustworthy or not. Design look here means elements such as visual design, white space, typography, images and colour schemes.
Studies have also shown that too many colours and graphics make a website less credible in the eyes of a viewer.
There are certain principles in design that need to be followed in order to ensure that your website gets and retains the visitors who come to the site. Some of these principles are:
The last word is that things have to be kept simple and the more straightforward things are, the more your website will be visited by users.
We have years of experience in the Perth web design service market and you can rest assured that you’re in safe and professional hands.
Robust Website Development Process
A website design will be successful only when the minor details are going to be clearly understood and implemented.
Any web design service in Perth worth collaborating with should definitely get answers from clients about questions related to their business such as – who are their clients, what do they do, how would they like the image of their business to be presented before the world, why was their business created and more such questions.
Who are their prospective clients? What makes their website a good one? The answers to these questions can be found in more questions such as –
Once in-depth questions such as the above have been put forward, the scope of the website will become clear. Depending on the nature of the client’s business, the questions can be modified. A basic framework in place will go a long way in creating a great website.
Strong Site Architecture
Robust website architecture is necessary for both SEO and good user-experience. The structure of the content on the website will decide how the website will do in website rankings and the experience users will have on the website.
Following a site hierarchy is essential to get favourable results. The first step here is to have an index page which is the gateway to your website. From here people will go to different parts of your website.
Following the index page, you have the Main categories. The third and final section is the “subcategories” which are needed in case of a big product portfolio.
Having a well-defined site structure helps in the following ways:
SEO Optimised Website
An SEO-ready website can go a long way in determining good rankings on the Internet. The ‘spiders’ and ‘bots’ of Google analyse each page and element of a website thoroughly. Once this is done, the information from the site is stored in the search engine’s index.
This information comes into play when a user searches for something on Google. Google now accesses its index and scans through the millions of pages it has stored to show the most relevant search results. If your website is present on Google’s index and contains the searched keyword, it will show up in the search results.
Thus the way you design and develop the WordPress theme, becomes vital. It is essential for you to know the features that make a WordPress design or theme SEO friendly.
Valid Coding
The code on a website has to be clean and has to follow the latest practices relevant in the coding industry for it to be recognised as valid by the search engines. This means that a theme has to be also written in clean code so that chances of it ranking high up in the results increases. Code has to be also accepted by all popular browsers and have valid HTML and CSS code.
Responsive And Mobile-First Design
When a website can be accessed on multiple devices and also on a mobile phone without any viewing issues the website is called a responsive website. If you aspire for higher rankings in search engine results, mobile responsiveness is a must. Thus, your website theme should be responsive. We provide responsive web design services in Perth.
Site load time
If a website takes a lot of time to display its contents, viewers will move on to another site. Smaller image and media file sizes help in improving load times. A fast loading theme can also make a difference.
Social Media Integration
Although social media is not a part of SEO, it has a crucial role to play as it helps to get your site traffic. You should choose a theme that is social media integration friendly. It should have a “share with” option to link to various social media platforms such as LinkedIn, YouTube, Pinterest and Instagram.
Schema Markup
Search engine bots need to not only see the content on your website but also understand the content on the website. “Schema Markup” is a process by which the code on the site is enhanced so that search engines understand the content. Themes that use schema markup increase their chances of ranking higher on SEO.
Compatibility with SEO plugins
Themes, especially those in WordPress should be compatible with plugins as problems can arise otherwise. Non-compatible themes will affect the SEO rankings of the website.
Scalable Architecture
When a website has the ability to manage increased demand on its own and can grow while managing this demand, it is said to have scalable architecture. Scaling can be vertical or horizontal. Vertical scaling happens when there is an increase in hardware such as RAM or a powerful CPU replaces the earlier one. Horizontal scaling involves distribution of identical copies of the website across different machines.
Scalability lets you extend your website and grow it without any issues. Methods such as caching, object caching, query performance and reverse proxy caching in WordPress gives ample room for scalability.
Whether it is a scale of 5 hits per minute or hundreds of millions overnight, scaling to handle the load and scaling down to control costs requires a soft balance that requires our WordPress expertise.
Better Site Structure
Site structure is often overlooked because people think that it is not one of the crucial factors for search engines to rank your site, but few know that site structure is essential in helping search engines understand the content on the website and its relationship to other content. Site structure on the website can be understood with the elements of navigation and sitemap.
Cross Browser Compatibility
Visitors to a website visit the website from different browsers and each browser understands the code of the website differently. When a browser does not understand the code, it fails to display the website properly. This will result in visitors leaving your website and your bounce rate going up. Thus, cross browser compatibility is a must in order to retain visitors.
As one of the most trusted providers of WordPress and other website development services in Perth, we use frameworks such as Foundation and Bootstrap, keep code simple, validate CSS and HTML and do cross-browser testing so that you never have to worry about compatibility.
Cyber Secure Website
A good website design is not only about the aesthetics but also about defending the website against unseen attacks and threats.
As per a recent study, 86 percent of code written in PHP had a minimum of one weakness which allowed hackers access to these sites. Similarly, 56 percent of the code was found to have at least SQLi weakness.
This means easy access to websites and siphoning off sensitive data. Experienced developers can plug these leaks even before they arise.
Steps such as malware scanning and setting up a web application firewall can protect against such threats.
Follow Clean Code Standards
When it comes to your business, bad code can mess up a lot of things for you. The worse result could be that people disregard your business and do not come to you. When it comes to coding, there are certain things that can be done better.
As a web design company in Perth, we ensure that the best coding norms accepted across the industry are implemented by us.
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The Psychology of Colour in Conversion
The impact of colour on our moods and emotions is well documented. It is well-known that bright colours such as red, blue and yellow enhance our spirits while colours such as white and pink help us relax. This applies to the digital world as well.
According to a recent study, website conversion can go up by as much as 24% when colour is adjusted. At the same time it is important to use colour in the right way so that the right audience is attracted.
Colour tips that you should keep in mind while designing a website should be: