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10Things to Consider Before Hiring Web Design and Development Services in New Castle
You do not have to be a genius to come to understand the importance of a well-designed and robust website. Unfortunately, often times…it takes a lower priority on your to-do list.
Many business owners often don’t have any clue about various aspects of a good website such as clean and performance optimised codes, cyber security, SEO-friendly factors, site architecture, cross-browser compatibility, and various other technical aspects. As a business owner, it is important to pay attention to these things.
People should understand that a good website is not just about looks and aesthetics; it’s much more than that. A poorly designed website with fragile codes will make your site difficult to maintain in the future and the maintenance cost will increase significantly.
It also results in poor user-experience and will turn clients off immediately. The best course of action is to make a comprehensive checklist of important elements before you actually start a discussion with a web development service provider in New Castle. It will help them clearly understand your requirements and they can guide you in the right direction.
Having a blueprint will surely help build a robust website. Your approach should be to find a company that understands these nuances associated with web development. You should not be fixatedsolely on the aesthetics of website.
Here we have compiled a list of 10 important things and you should consider every point seriously before you start web development process. Most people ignore them and regret later.
Conversion Centric Designs
Good website design is one of the most important things in a website as it is the first touch point of your customer with your business. It should instantly generate trust or else you will lose potential customers. A good impression wins you clients and a great impression can help you gain and keep customers for life.
If you ask designers to define what a good web design is, chances are you going to get answers that significantly vary with each other. Look closely and you’ll see similarities and parallels. Why? Because they all follow the same design principles that give consumers higher satisfaction and joy.
If you wish to have a website that does an exceptional job of generating qualified leads who can be your loyal customers, you need to focus on specific design principles.
When it comes to WordPress website design and development in New Castle, we are confident in our capabilities.
Understand Scope of Your Website
Do you aim to just build a “house” or do you want to build a “dream home”? Building a website is similar to building a home.
Its important to have clarity in relation to goal you want to achieve. Whether aim to increase membership, convert more visitors into leads or you just want to provide information to users.
For example, if it’s an ecommerce website, the traffic will normally be higher than a generic website. You will need to take into account site architecture and scalability.
If you hire a web design service provider in New Castle, you need to ensure they understand these things and make sure they can come up with credible solution considering your business requirements.
You should clearly ask yourself: “who are your ideal customers and what do they do? How will they interact with your website? What purpose does it intended to serve? What information do they need and how your website will provide that information easily?
Answers to these questions will impact how your website will be developed. To get a better grasp of the purpose of their website and how they imagine their prospects will interact with it, you need to find answers to questions like:
Finding answers to these questions will give you a clear idea about the scope of the website. It will serve as a guiding document for your service provider.
Better Information Architecture
Well-organized information architecture makes it easy to access information for users. It makes interaction with your website a pleasing experience.
A website should clearly show what your business is and what it does. How your website is structured has a significant impact on your search engine page results. Clear and easy-to-use structure helps visitors find information with ease.
It also helps search engines to understand the importance of different pages and content. In short, the purpose of effective information architecture is to make the interaction of users hassle-free and engaging.
Here are two tips to achieve this goal:
Performance Optimised Coding
A theme that has clean and up to date coding is viewed favourably by the search engines. A clean and most relevant coding practice ensures that the code has valid HTML and CSS code and is accepted by all the popular browsers.
Use Java Script Sparingly
Using Java Scripts too much in a whole website creates crawling issues for bots. It will make the task of indexing the web pages difficult which will impact your ranking in SERP. Search engines struggle to read web pages if it is loaded so much with Java scripts. Our experienced web developers and designers in New Castle know how to handle all these issues.
Site load time
Site load time simply means the time taken by a website to open in the browser. A number of studies have shown direct relationship of a faster loading website site with increased conversion rates, better user engagement, and higher customer satisfaction.
We ensure that the sites we develop have a smaller image and media file size to enable the website to load in super quick time. A fast-loading theme will also be of help here.
Social Media Integration
Social media, in fact, is not a part of your overall SEO but its overall importance in getting the desired traffic cannot be overlooked.
Make sure that the theme you choose has a” share with” option to link to various social media platforms such as LinkedIn, YouTube, Google+, Pinterest and Instagram.
“Schema markup” is the method by which the code on your site is enhanced which in turn help search engines find and display relevant content to their users. Themes that use schema markup improve the quality of the website from an SEO perspective.
Compatibility with SEO plugins
Most websites use various plugins and non-compatibility of themes with plugins could give rise to a host of issues. Incompatibility of SEO plugins with themes will lead to underutilization of SEO capabilities which in turn will affect SEO rankings of the site.
A website should have a scalable architecture in order to avoid IT downtimes. It is the ability of the website to grow effortlessly to efficiently manage increased demand. Scaling could either be vertical scaling or horizontal. Horizontal scaling means that you scale by adding more machines into your pool of resources whereas vertical scaling means that you scale by adding more power to the hardware such as more RAM or a powerful CPU.
It allows your website to grow with the growing traffic without any hassles. Powerful and easy content management system (or CMS) WordPress allows for maximum scalability because of methods such as caching, reverse proxy caching, object caching and query performance.
Irrespective of average traffic hits during peak season, scaling up to match the demand placed by increased traffic and scaling down to reduce cost when the traffic is low is a matter of delicate balance which we understand.
Cross Browser Compatibility
Cross-browser compatibility is important because you cannot expect all your users to use the browser of your choice. They have their own preference, and each browser interprets the code differently. If a browser fails to understand your website code, it means it will not be able to display the website properly. Unsatisfied by the viewing experience, the visitors will leave the website which will cause the bounce rate to go up.
All this demonstrates the importance of cross-browser compatibility of a website. Any website development company in New Castle should understand these technical issues to provide quality delivery. At itraffic, we have a team of experienced web developers in New Castle who ensure these things are taken care of in the website development process. We follow a simplified coding process, usage of frameworks such as Foundation and Bootstrap, validation of HTML and CSS and cross-browser testing to make sure website is rendered properly on all browsers.
Cyber Secure Website
In an increasingly complex online environment, you need to ensure that your website remains safe from hackers and other malwares. However, a majority of WordPress websites are vulnerable. A recent study revealed that 86 percent of applications written in PHP has some or other kind of security vulnerabilities. They had a minimum of one cross-site scripting weakness.
Hackers can exploit these weaknesses to steal sensitive data. We follow a well-defined website development process that eliminates such possibilities.
Follow Clean Code Standards
When it comes to your business, bad coding can drive away your customers for once and for all. Clean coders use these tools wisely to manage complexity and tell a clear story.You need to justify your technique and convey in concrete your terms, activities, patterns and techniques.Some of the good things that can elevate code quality and maintainabilityare:
As a renowned New Castle Web Design Service provider, we enjoy an impeccable reputation of following the correct procedures and best coding practices that are accepted across the industry today.
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The Psychology of Colour and How It Increases Your Conversions and Sales
It is no secret that colour has a very important role to play in controlling our moods and emotions. Researches have proved that bright colours such as yellow and red work as a mood up lifter whereas colours such as white and lighter shades help us relax. Colours have a powerful psychological factor on the human brain. Sample this:
Over 92 percent of people in a study responded that visual dimension had a stronger role in their purchasing decision in comparison to taste, smell etc.
90 percent of people make a subconscious judgment about a product within 90 seconds of viewing it. And more than 90 percent of that assessment is based on colour. Two-thirds of consumers will avoid buying an appliance not available in their favourite colour. Other studies found that magazine readers recognized full page colour ads 26 percent more than black and white ads.