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10Things to Consider Before Hiring Web Design Services on the Gold Coast
Have you decided to launch a nicely-designed website for your online business on the Gold Coast? Here are a few things that you need to consider.
Unlike the common understanding, web designing isn’t just about the look of the website, rather it includes a host of other things namely the navigation, site-architecture, theme, performance optimised code, page loading speed, compatibility on different devices and of course, your budget.
Simply creating an eye-catching design is easier, however, designing a website that is not just aesthetically pleasing, but is also user-friendly in terms of navigation and up to the mark when it comes to meeting the criteria and algorithm laid down by Google is a different ball game altogether. This is only possible when programmers, SEO gurus, web designers as well as those who have the knack for human psychology sit down and collaborate.
Unfortunately, a majority of businesses know in depth about their products and services, but are oblivious of the intricacies of the digital world. Having an up and running website won’t be of any benefit, unless one analyses the target audience, scope of their website and other important details.
The prerequisite to plan is website is to have clarity on the style of website you want, the average visitors you want on your website and the security features that need to be added, etc.
All this necessitates that you must hire a web design company on the Gold Coast which understands all such intricacies. Since WordPress is the most common CMS, there is no need to hunt for companies that offer WordPress website design, as almost all firms can do that. However, simply designing a WordPress website and designing a WordPress website that incorporates every minute detail is an entirely different thing.
If you want to save your time, effort and money, you must not settle for any company that offers web design services on the Gold Coast, rather you must understand what their process is.
We follow a web development process that delivers a perfect Word Press website in the first go.
Conversion Centric Designs
Many people believe that the content takes precedence over the outward appearance of a website.
This thinking stems from the fact that people come looking for information and are not in search of some eye-pleasing designs with mesmerizing colour combination.
This argument does sound logical, however, when we analyse it based on data, the claim falls flat. Unbounce, a popular landing page website just changed the colour of the CTA button, and it lifted the conversion rate by whopping 35% resulting in more sales and revenue.
It is important to note that excessive use of graphics, along with irresponsible and unaesthetic use of colours reduces the overall credibility of a website.
If you really want your website to be effective and appealing, you have to take care of certain design principles. Focusing on them will help you develop a website that does an excellent job in converting the leads into customers. Below are some points to remember:
Simplicity is the key. The essence of the matter to make the website design simple, user-friendly in terms of navigation and aesthetically pleasing.
Our years of experience, technical know-how and passion ensure that when it comes to WordPress website design in Gold Coast, you get a design that resonates well with your visitors.
Robust Process
Any execution will have flaws, unless one spends extra effort to understand the key requirements or objectives from a specific task. This brings us to the point that any web design company in Gold Coast must dig deep in order to understand the desired end in mind, so efforts can be channeled in the right direction. This requires knowing from the client the core idea of the business and what image they want to portray with their site, etc.
Some of the questions that might help in building a website are:
Such questions will help you understand the requirements and the expectations better.
Strong Site Architecture
A good website architecture is paramount to website design. It shows Google which pages of your site matter the most to search crawlers.
A good site structure makes it easier for the crawler to navigate through your web pages naturally. It provides a clear signal to search crawlers to index your pages.
Thus it helps in deciding which page you want to rank higher in SERP. So, take it seriously. So how can it be done?
It is vital to follow the mentioned site hierarchy – Index Page – which is more like an entrance to a museum. From this point, people can go to different places of interest simply by clicking.
Next to the Index Page should be the Main Categories. In case you have an extensive product portfolio, then the third and last section will be ‘subcategories.’
SEO-Friendly Design
What good is your website, if no one can find you! This makes a SEO-Friendly design the heart of your website.
The “spiders” and “bots” crawl and analyse every page of the website and later store it on the search engine’s index. Whenever a user searches for anything, Google accesses millions of pages it has indexed in order to provide the best search results.
In other words, you need to have two things in order to show up in search rankings. First, your website must be indexed on Google and second, your content must have the searched for keywords.
Following are some of the features that make a WordPress theme SEO-friendly:
Valid Coding
A website written by using clean codes and relevant coding practices stands a chance to be ranked higher up. This naturally means that the code must be compatible with all major browsers, along with having a valid HTML and CSS code.
Responsive And Mobile-First Design
More and more people are now browsing via their handheld devices. This implies that a website must have a responsive design, so that it gives a better user experience to everyone, irrespective of the device it is being opened on. We offer responsive web design services on the Gold Coast.
Site load time
Google loves websites that loads faster. Hence, the faster the load time, the higher the ranking, simple. Care must be taken when designing a website that it does not contain heavy images or media files which are directly responsible for increasing the load time. Choosing a fast loading theme can also be a saviour.
Social Media Integration
Despite not being a direct part of SEO, social media marketing is something that drives traffic to your website.
Hence, it is important to choose a theme that has a “share with” option which makes it easier to link the website with different social media platforms like LinkedIn, YouTube, Google+, Instagram, etc.
Schema markup
“Schema Markup” is all about enhancing the code on your website and it helps crawlers gather certain information quickly. If you really want to improve the quality of the website from an SEO perspective, schema markup can play a key role.
Compatibility with SEO plugins
Often times, websites use plugins which are incompatible with the theme. This reduces the SEO capabilities of the plugin and eventually affects the search engine optimisation ranking.
Scalable Architecture
Scalable architecture helps you meet the increased website load without much hassle. In principle, scaling can either be vertical or horizontal. When the size of a website grows with time, managing it efficiently becomes difficult. Having scalable architecture solves this problem.
WordPress comes with different scaling methods like caching, query performance, object caching, reverse proxy caching etc., which further simplifies the scaling process. It really does not matter whether you are getting 5 hits per minute or a millions of hits in a night, a scalable architecture can save your day.
Better Navigation and Sitemap
A sitemap is a list of the entire page URLs of a website and search engines use them to gain understanding of your website in order to understand the structure. This file is used by search engines as an overview of all available content as well as a way to (better) understands the structure of the website.
Using aXML sitemap makes it easier to navigate and also provides more visibility to search engines so the elements of navigation and sitemap can help better understand the site structure.
Cross Browser Compatibility
Different users browse the internet on different browsers. This means, your website must have cross-browser compatibility in order to give every user a better experience.
As each browser interprets the code differently, this difference in interpretation may lead to changed display and this will naturally increase the bounce rate.
As one of the most trusted providers of website development services in Gold Coast, we use frameworks like Foundation and Bootstrap, validation of HTML and CSS as well as cross-browser testing so that this problem of distorted display in different browsers never comes up.
Cyber Secure Website
Website design in Gold Coast isn’t just all about eye-catching designs, but it is very much about security and warding off cyber threats.
A single weakness can make your website vulnerable to a hacker’s attack. A recent study found that 86% of PHP applications have at least 1 cross-site scripting weakness, whereas 56% codes were found to have at least 1 SQLi weakness.
A timely action and a proactive approach can save your website from cyber security threats, which are becoming common today. Steps like malware scanning and setting up a web application firewall can safeguard your website.
Follow Clean Code Standards
Your website code should be performance efficient and readable. Put in some extra time to focus on how coding is being done and the code architecture. It should be easily understandable. This means how different Objects collaborate with each other, the role of each Class and the purpose of variables. As a leading web development company on the Gold Coast, we follow CLEAN CODE standards.
Poor coding on websites impacts the overall performance of the website negatively. It will result in flight of potential customers, who will never show up again. Below are some of the tips that can help you with this issue:
As a Gold Coast based web design service, we follow the best coding norms accepted across the industry today.
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The Psychology of Colour in Conversion
A recent study revealed that people make a subconscious judgment within 90 seconds based on the colour alone. Another study on the impact of colours on your website’s conversion rate can simply blow your mind. The research found that adjusting colours on website can increase the conversion by a whopping 24%.
It is no brainer that colours have a direct impact on our moods and emotions. Bright colours have the potential to lift our moods and make us feel livelier, whereas sober colours like white and similar shades are known to provide calm and peace. Some more examples that validates the power of colours on conversion: