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10 Things to Consider Before Hiring Web Design Services in Central Coast
In order to start an online business in Central Coast or for that matter anywhere, you would need a great website. You need to consider factors like the feel, look, navigation, theme, performance optimisation as well as the budget.
Apart from the ones mentioned there are a multitude of functionalities like coding integrity etc. A lot of time and effort go in making an attractive and user-friendly website. It is imperative that web designers, SEO experts, programmers including psychologists work together to come up with an engaging website that meets the criteria laid down by Google to enhance conversion.
All the above factors can make or break your online business. Conversion rate and revenue depends directly on these factors. Most of the people remain completely clueless about these factors including the scope of their website, their target audience and content quantity due to which they could not properly analyse the factors which in turn hurt their business and they suffer huge losses with time. They need to question regarding the content quantity, target audience and what all information and features needs to be incorporated in the website. This is vital in getting an attractive and efficient website.
It is absolutely critical to take the services of a WordPress website design and development service provider in Central Coast as this will ensure that your budget does not get wasted and your website reach your target audience which will eventually ensure more leads and more conversion rate for your website as the web designing company understands all the factors which gives a positive push for your online business.
There is a popular phrase in the English “Well begun in half done” and a well-known web designing company in Central Coast will be in top position to understand all the negative push and will ensure that it doesn’t happen with your business. It is vital for a web designing company to create a perfect WordPress website in the first go without spending more time, effort and money on development fixes later on.
Conversion Centric Designs
When it comes to designing a website, one might say that, there is no need to pay a lot of attention to design if the website’s content is of good quality as most of the people visit the sites for the content or information and not for the look or the design of the website.
One might find the above statement quite convincing, however, according to a research done by Stanford University, 46.1% (almost half of the respondents) mentioned that the design and look or “Design Look” (visual design, layout, white space, typography, images, and colour schemes) of the website is the most sought after feature in order to judge the website’s credibility.
On the flip side, studies have confirmed that websites with over the top graphics and striking colours negatively affect the credibility of a website in the eyes of a visitor.
Below are some principles you would need to focus on, which will ensure that your website becomes conversion centric which means, it has increased leads and enhanced conversion rate.
In short, it is important to have a simple yet attractive website and one should always keep thinking of way to improve and making things more aligned.
We are highly experienced when it comes to WordPress website design in Central Coast. You can bank of us for all your website designing needs.
When it comes to design implementation, it is essential to understand all the specific requirements including the minutest of the details. It is a must for any web design company in Central Coast to closely work with their clients and understand as to what they do, what are the product and services they expertise in. Information like what is need of their business or how did their business come about, how they want their clients to view their website and what kind of content and information they might be presenting to the visitors of their website.
There can be several questions which you can ask your client in order to get an idea about their perspective on the potential visitor and what would make a great website. Some of the questions are as listed.
These questions will help in understanding the scope of the website.It doesn’t mean that, the questions can’t be changed. You can modify or even replace the questions with your own depending on the client and the nature of the business. This helps in understanding client’s requirement and you can proceed in the correct direction.
Strong Site Architecture
When it comes to website architecture or construction, a strong and robust architecture is an absolute necessity. This holds good for both SEO and user-experience. Search engine ranking depends significantly on the structure of the content. It can also assess the kind of user experience on your website.
It is important that your website is streamlined and follows a hierarchy. Like any good website, the index page is like a doorway to your website and it is from here the visitors can move to main categories.
Main categories are followed by subcategories,subcategories are the third and last section, this is required for extensive product portfolio.
This structure is significant and is helpful in the following ways.
Clean coding and up to date coding practice is a must in order for a theme to be ranked up by search engines. One of the key features of a valid code is that it should be accepted by all the popular browsers and have valid HTML and CSS code.
Responsive And Mobile-First Design
Mobile responsiveness of a website can be referred to as the ability of a website to make itself compatible with any device it is being viewed on. It is vital to have a mobile responsive theme websiteas helps in higher rankings in Google. We specialize in providing responsive web design services in Central Coast.
Site load time
Site load time is referred to the time taken by a website to load all its contents to person accessing it. The higher ranking in the search engine results is directly proportional to faster the load time. Search engines love faster sites. We ensure that we develop the websites which has a smaller image and media file size so that loading times are quick. A fast-loading theme will also contribute positively here.
Social Media Integration
Despite social media optimisation not being a part of SEO, it is however closely interrelated with SEO as it contribute towards bringing traffic to the website.
It is of utmost importance that the theme you choose has a” share with” option to link to various social media platforms such as Instagram,LinkedIn, YouTube, Google+ etc.
“Schema markup” is a critical and widely used method which is used to enhance the code of your website so as to make the search engine bots viewas well as understand the content on the website. From the SEO standpoint, schema markup improves the quality of the website when used with site themes.
Compatibility with SEO plugins
Majority of the websites use several plugins, it is important that the plugin is compatible with the theme otherwise problem will occur due to which SEO capability of the plugin won’t be utilized. This is negatively affect the SEO ranking of a website.
Scalable architecture is a key feature of a website which givesit ability to grow and manage with increased demands with time. Scaling can be of two types, vertical and horizontal.Horizontal scaling can be performed by distributing identical copies across multiple machines while the increase in the power of the hardware such as more RAM or a powerful CPU.
Scalability provides the ease to expand your website and grow without any issues. There are multiple methods in WordPress which allows for over the top scalability options such as caching, reverse proxy caching, object caching and query performance.
Scalability can handle drastic changes in loads, whether it is a just a meagre 5 hits per minute or hundreds of millions overnight.It can scale up to handle the load and scale down to control costs create a delicate balance that can be done with our WordPress expertise.
Better Navigation and Site Map
As commonly said, “first impression in the last impression”, you might ask, how does a visitor feel when one accesses and looks at your website for the first time? Will the person be able to find out what he or she might be looking for or will he get lost in the jungle of your site? Site structure might not be important for ranking algorithms of search engines, but they guide search engines to better understand the content and the relationship between contents.Elements of navigation and sitemap makes you understand site structure of your website
Cross Browser Compatibility
Users check out your website on different internet browsers and different browser interprets the code differently, this is the reason Cross-browser compatibility is important. If a browser is unable to understand the code, the page wont load properly. This will result in higher bounce rate. Above are few reasons as to why cross-browser compatibility is an important feature of a well-designed website. As one of the renowned providers of Web Designing Service in Central Coast, we take pride in ourselves for providing expert solution by using frameworks such as Foundation and Bootstrap, keeping code simple, validation of HTML and CSS and cross-browser testing so that you never have to worry about cross browser compatibility issues.
Cyber Secure Website
Contrary to popular belief, Website design is not just about making good and attractive websites, however it takes care of website security from unseen threats.
It was determined during a recent study that, 86 % sites were found to have at least one cross-site scripting weakness. Also, 56% codes had minimum of 1 SQLi weakness.
These weaknesses can be exploited by hackers who then can steal sensitive information.A good developer ensure that your website is free of all these issues.
There are certain steps which can eb used to protect websites such as malware scanning etc.
Follow Clean Code Standards
Bad code can be disastrous for any website, Bad code has been responsible for a lot of bad things such as sensitive information stolen, millions of dollars vanished from one’s bank account. Not just this, people have even died due to this. As for your business, people might leave you never to come back again. Below is the list of some bad things which can be fixed:
As a web design service based at Central Coast, we never fall short of following the strictest and best coding norms which is accepted all across the industry.
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The Psychology of Colour in Conversion
It is a known fact that colour plays an important role is setting up or breaking up one’s mood. It has been accepted that some colours such has red, blue and yellow lift up the mood while colours like white etc. tend to make one relax.
It was revealed in the recent study that, colour adjustment on a website helps in increasing the conversion rate by as much as 24%. It is clear that colour is important, however it should be used careful in the right manner for the right audience.
Below are a list of colour tips that can prove helpful while designing a website