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The Best Website Design Company in Canberra

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      6 Strong Benefits

      That Will Helps Us Bring More Business for You

      Data-driven Strategy

      We don’t work on gut feelings. Our SEO strategies are always based on practical data insights that we receive from hundreds of projects

      Result-driven Approach

      SMEs can’t wait for long to get result, they are cash-strapped. Our results-driven approach helps them realise their business goals fast

      In-depth SEO Audit and Competitor research

      You get a clear picture of where do you stand in front of your business rivals and what you need to stay ahead in the competition

      Long-term Sustainable Results

      You get long lasting SEO results as our SEO process is based on a solid foundation

      Strong Focus on Google My Business Page Optimisation

      Google My Business Page Optimisation can transform the fate of Businesses. We can help you generate more leads as this is our core strategy

      Strong International Experience

      Our clients are located in more than 49+ countries that give us unique capability to understand your requirements and solve your problems.

      3 Reasons Why You Can Trust Us



      Our 89% clients are still with us and that shows our capability


      157+ Years of Cumulative Experience

      35+Strong SEO team and 75% of them have more than 5-10 years’ experience. Certified and experienced professionals handle your project.


      $50 Million Revenue

      Every year we generate almost $50 million revenue for our clients by generating leads.

      10 Things to Consider in Web Design and Development Process in Canberra

      Keen on building a website that stands out in the crowd?  Well, you need to look beyond the visible and work on the more important things such as the internal mechanism of the website to boost design, inherent SEO friendly elements, cross-browser compatibility, information-architecture, and security.

      The internal mechanism in web design and development process constitutes components like site architecture, coding, navigation and more.Each of these elements contributesinenhancing user-experience and engagement.

      Like most business owners, you may have a little knowledge of the technical elements powering websites. So it’s a good idea to discuss this with professionals and make a detailed blueprint before you make a final selection of the web site company you will use in Canberra.

      Your choice of professionals regarding web design and development is of critical importance as to the way the project is executed.

      We are a fast-emerging web design service provider operating in Canberra, ready to assist you in building website that will meet all your requirements. Rather than rushing ahead with the development, we believe in putting in adequate time in information-gathering and planning.

      Our dynamic team will advise you about the best possible product and services you can implement for your money. Here are 10 things you must take into consideration before you start having a discussion with different vendors, ignoring any of these things will negatively impact leads and conversion:

      How to Make Conversion Centric Designs

      Every website should be focused on meeting conversion goals. Even seemingly minor elements such as the placement of images, text and the colour of the CTA (Call-to-Action) button may impact the conversion rate of your website.

      There have been instances when a simple replacement of images resulted in more visitors converting.

      Credibility is a big factor behind visitor conversions. When it comes to gaining the trust of the users, the visual appeal of design and user experience do play a role.

      To enhance conversion, you just cannot underutilise elements such as layout, white space, navigation, typography, colour schemes, etc. You require aesthetics as well as the efficiency of the internal mechanisms of the website to leave the impression you desire on the users.

      For making your website conversion centric to the optimum, you need to ensure that all design principles:

      Keep the website interface uncluttered.

      Provide visitors a limited number of choices. Too many choices will only make the visitors confused.

      Find out ways to use the whitespace in a positive manner.

      Do not make the cardinal mistake of overlooking colours as they may effectively convey the mood and meaning of the website.

      Avoid using stock videos that have already been used in so many websites.

      Use colours and brightness in the right balance.

      What you need to stick to the basics, while meeting whatever the users expect regarding content and design. Adhering to these principles and working with a trustworthy web design company in Canberrawill ensure you are able to achieve the objectives you set yourself.

      Robust Process

      Getting a deep insight into the consumers’ mindset is a must to create a strong client acquisition process. You will need to conduct adequate research on your target audiences. So dig deeper to understand their demographics, profession, education, purchasing ability, etc.

      Here is a list of questions to ask prospects to gauge their mindset and to extract the right information.

      What will be your expectations when surfing such a website?

      What can make you pay up for products/services immediately?

      Why will you buy from us?

      What are the reasons to purchase from our competitors?

      These questions will arm you with an insight to come up with the right strategy to build a customer-centered website. A professional WordPress website design company operating in Canberra can help you in the process.

      Site Architecture

      What is site structure and why does it matter? It should be an integral part of your web design and development.  It influences how search engines like Google perceive your website and rank them in the search results.Search engines follow numerous criteria when deciding on search rankings and the site structure is one of these. They index a website based on the site architecture.

      Proper site structure ensures that the search engine crawlers treat your home page as the entrance, the main category pages as sub-entrances and the pages as separate rooms. It will make the task of crawling hassle-free.

      A quality and reputable web design and development service provider in Canberracan take care of this. We can create a site-structure that Google and other search engines will find easier to crawl your website and comprehend the connection between various sections of your website.

      Moreover, site architecturehelpssearch engines find precise pages matching with search queries. This increases the probability of getting the hits and eventually, conversions.

      SEO-Friendly Design

      Understanding how Google crawling robots work can help you develop a search engine friendly website. These crawler robots would index every page on the website and store data in servers. When someone makes a search, Google’s algorithm matches the keyword on the pages that have been indexed.

      When Google comes across a search term, it accesses its database containing all the webpages and returns the most relevant search results. For your web pages to show up as a relevant result, the website has to be indexed in Google’s database.

      Here are some of the features that make a website search engine friendly:

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      Site load time

      The time a site takes to fully load on the user screen. Quicker websites have higher probability of the users preferring them over other sites. Google and Bing prefer fast loading websites.

      Optimised Coding

      You need to ensure your themes and other design elements appear in all browsers and their versions. Before launching a website, you need to ensure it has valid HTML and CSS code. Make it a point to use clean code and adhere to up-to-date coding practices.

      Schema Markup

      Search engines love ‘Schema Markup’as it makes the code on your website more friendly to search engine bots. Implementing Schema Markup on the website ensures your pages receive a better ranking.

      Compatibility with SEO plugins

      In WordPress development, the website has to be compatible with plugins to facilitate various SEO functions; otherwise these functions will not perform effectively, adversely affecting website rankings.

      Responsive Design

      There are numerous devices with varied screens are out there and you have to make sure your website appears perfectly in all of them. Responsive web design is an important part of Google’s ranking algorithm, which gives you another reason to work on it. Mobile friendly website designneeds to be taken into account.

      Social Media Integration

      Social media optimisation does more than making you socially connected. It may be a source of direct traffic to your website, while also influencing your search engine ranking in a positive manner. You need to determine the social media platform where your audiences are present and produce content for them exclusively.

      Scalable Architecture

      When creating your business website, you need to ensure it can be easily expanded when the business grows in the future. This ability in a website is termed scalability. A website that is not scalable may face issues like frequent downtime and poor user experience that would result in dissatisfied clients and prospects.

      A scalable website will mean increased demand and efficiency. You may scale up the site vertically or horizontally. Vertical scaling is attained by enhancing the power of hardware such as CPU and RAM. Horizontal scaling means better distribution of the site across computers and mobile phones. Better distribution would result in more customers and subsequently, sales.

      WordPress supports scalability enabling you to extend your website at will. They have optimum features likecaching, object caching, reverse proxy caching, and query performance.

      When deciding on scalability, you have to maintain a delicate balance between cost and your requirements. Our ecommerce web design experts will discuss your requirements and advise you on the right approach.


      You have to make it easier for your visitors to move around your website. They should be able to comprehend the content structure and arrive at the relevant section with ease. How different content archives are linked should be evident.

      The sitemap has a major role to play in navigation. It helps search engines to understand site structure which further helps in ranking. The sitemap is something that should be planned beforehand. You should be clear about the content flow before the design work commences.


      You need to upload both HTML and XML sitemaps. HTML sitemaps are there to assist human visitors while XML visitors help search engine bots to crawl through.

      Focus on breadcrumb (a type of navigation scheme), especially if you are planning to build an ecommercewebsite. It helps visitors to understand where they are on the website.

      Cross Browser Compatibility

      Internal mechanism of all Internet browsers varies and they would display websites differently. If it isn’t getting displayed properly, you need to optimise it for that particular browser.

      Ignoring the cross-browser compatibility would result in bounce rates going up. A cross browser compatible site, however, optimises the number of people who visit your website.

      Frameworks like Foundation and Bootstrap help you immensely in ensuring your site works well on all browsers.

      Validating the code before the site goes live and stringent cross-browser testing will ensure the website is functioning efficiently regardless of the browser a user decides to open it on.

      Avoid Cyber Threats

      The Internet is an open-for-all space and you never know when someone may try to get access to your website and steal sensitive data. As a business owner, you have to make sure they don’t succeed. It is like putting up a dependable lock on your store or office.

      Most often, cyber attacks happen because of faulty coding and vulnerable site structure that leaves loopholes which can be exploited by hackers. Experienced coders know how to create a robust and cybersecure code.

      Seasoned Word Press developers of itraffic in Canberra can assist you getting a robust website for your business.

      Adhering to Clean Coding Standards

      Faulty coding may result in improper display or malfunctioning of features on your website. Conforming to clean coding standards will avoid such outcomes.

      Here are a few suggestions that may help you get it right:

      Follow a pre-determined naming convention. Avoid naming variables, classes or methods that require a separate explanation in the comments. Use just one word per concept and do not prefix names.


      One function should be limited to a single execution. Avoid nesting control structure and arguments should not be more than three.

      If there is bad code, simply rewrite it rather than just putting up a comment. When commenting, explain what you mean and be clear about the consequences.

      You can trust itraffic web design and development professionals when it comes to the best coding practices.

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        Colour Adjustment in Conversion

        Colours can be a cool tool for you to connect to your visitors. Choosing the right colours can impact your sales and thereafter the revenue. Not a bad thing if you can boost the sales just by playing on the colours. Even a bit of colour change on your Call-to-Action button may greatly increase your sales. According to KissMetrics, the right choice of colours enhances brand visibility by 80%.

        We have a team of experienced web designers who understand which colour combination will work best for your website. You may have 4-5 pre-created sets of buttons and other site components in different colours. Trying them all at regular intervals will help you find what works best on your website.

        Here are a few tips regarding colours on your website:

        Select colours according to the kind of business you are in.

        Women across the world appreciate blue, pink, purple and green. Most women, however, don’t like grey and brown. These colours become important for ecommerce websites.

        Yellow is regarded as a vibrant colour across North America.


        Black denotes sophistication, which explains why luxury brands use it liberally to advertise their products.

        Our 9-Phases Work Process

        Passion and planning combine to create outstanding, eye-pleasing web designs. At itraffic, we follow a 9-phase process to create websites that exceed your expectations:

        1. Understand Requirements
        The first phase constitutes gaining complete knowledge of your business objectives and determining the features that the website would require to meet these goals. We can produce the best solution within the given budget.
        2. Wireframes
        This phase involves wireframing and modelling of mock-up designs. We also decide on the technologies that would be used in the project. This is where the final shape of the website evolves.
        3. Approval of Structure
        Once you give your formal approval to wireframing and mock-ups, coding and development of the website would then start. This helps build a more efficient and robust website. You don’t need to invest more time and money to fix things later.
        4. Website Development
        This is the transformation phase when drafts get translated into screen in the form of HTMl or XHTML. CMS is integrated with HTML, graphics/videos are created, and the user- interface is finalised. We work closely with you to modify things right away, if required.
        5. Testing
        After the development phase is over, the testing begins. Developers validate the code and testers conduct extensive testing to check whether the website passes necessary criteria.
        6. Project Completion
        The formal launch is done, you are handed over the project files and we await your further feedback, moreover, the websites that we create can be scaled up and down with ease, making future expansion hassle-free for you.
        7. Deadline
        We firmly believe in sticking to deadline. Right from the start of the project, we make comprehensive plan for every stage and make sure that all tasks are completed within the stipulated time.
        8. Unlimited Revisions
        At itraffic, we acknowledge that complex web projects may require multiple revisions. Our objective is to ensure that the final website we hand over to you meets your needs precisely.
        9. Quality Assurance
        A website up and running doesn’t mean that we are done. We will provide technical support for the next 3 months. In the unlikely event of any errors or bugs our team will also handle these within that time.

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