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10 Things to Consider in Website Design and Development in Adelaide
Planning to build a brand-new website for your online business in Adelaide? You need to think about many things including looks, design, site architecture, theme, navigation, performance optimised coding and budget.This can get a bit overwhelming, to say the least and thast’s where we can help.
From appearance to functionality and coding standards, a lot of consideration goes into creating an eye-catching and user-friendly WordPress website. Such a website can’t come into being if SEO experts, web designers and programmers don’t sit together and develop a website that passes all criteria laid down by Google.
All the above factors are crucial if you have an online business. You’ll lose out on leads, conversion and ultimately revenue if you get it wrong. Most people fail to analyse their target audience, the scope of their website and the kind of content they should have.You need to ask a lot of questions related to the style of your website, the features you want in the website, average visitors on the site and the security features required to protect from malwares.
Therefore, you need a web design company operating in Adelaide or a WordPress web design service in Adelaide that has the requisite expertise. A poorly designed and developed website can be bad for business as it damages your credibility and most importantly costs you customers.
Hiring a reputed and quality web design company operating in Adelaide that understands these nuances of website building will save you time and money.
It will protect you from post-development fixes that happen because the scope of work was never identified properly before starting the web development phase. Let us help you develop a robust website by keeping in mind these 10 fundamentals:
Conversion Centric Designs
Design plays an important role in the conversion, and that is why you should not take it lightly. The placement of images, texts and various design elements such as Call-to-Action buttons can lift your conversion rate. Unbounce, a popular landing page design website, sawa big jump in the conversion rate after it changed the colour of their Call-to-Action button.
In a study conducted by Stanford University, 46.1 % of the respondents said that the “design look” matters for them. It refers to elements such as visual design, layout, white space, typography colour schemes and images.
Various other studies have also shown that the wrong choice of colours tends to diminish the credibility of a website in the eyes of visitors.
If you want to make sure that your website is a lead magnet, pay attention to specific design principles such as:
The bottom-line is to keep things simple and continue striving for perfection. Our years of experience in the market ensures that when it comes to WordPress website design in Adelaide and other web design services, you can rest assured that you’re in safe hands.
A good website, like any other quality product or service, is never a result of chance, You need to consider all relevant detailsof website development. Any qualified web design company in Adelaideunderstands what needs to be done to build a robust website. But you also need to ask some questions: who are your clients, what are they looking for and how will they engage with your website or complete a particular task?
You can get the company’s perspective on visitors and their ideas about their ideal website with questions such as:
These questions can be modified or replaced with other questions depending on the requirements of a business, but the process of asking critical questions will help youlearn a few things about your customers which will help you in the long term. Having a framework like this is critical in understanding the client’s requirements. This will help you to move forward in a systematic way.
Robust Site Architecture
Strong site architecture plays a vital role in SEO ranking and better user-experience. The way information is structured on your site will decide your ranking on Google and Bing and how users will engage with your site.
The best way to structure your website is as follows: first, comes the index page. The Index page is the entrance to the website. People will go to different parts of the website from here. After this comes the ‘main categories’ section, the last section will be the subcategories which are required when there is a long list of products. The above-discussed structure is important.
Efficient and Optimised Coding
Only those themes are considered SEO friendly which are accepted by all the popular browsers and hasvalid HTML and CSS code. This means that the theme uses clean code and up-to-date coding practices. Such themes have a high chance of getting ranked favourably by search engines.
Responsive and User-friendly Design
The ability of a website to be viewed in any device correctly is known as mobile responsiveness. Mobile responsiveness is an essential criteria for Google in order to rank your website higher, so your theme has to be responsive. We provide responsive web design services in Adelaide.
Site load time
Site load time is the time taken to display the contents of a webpage to a viewer. Search engines love fast sites. In other words, the faster your website loads, the higher your website ranking.
Social Media Integration
Social media is closely interrelated toSEO as it helps to drive traffic to a website. It is important that you choose a theme that integrates with social media.
The theme you select should have a “share with” option to connect to various media platforms such as LinkedIn, YouTube, Google+, Instagram and Pinterest.
“Schema Markup” is a way to enhance the code on your site and make it search engine bot friendly. This makes the content on your website easily decipherable to the bots. Themes that use schema mark up significantly improve the search engine ranking prospects of your website.
Compatibility with SEO plugins
Websites, especially WordPress, need to be compatible with plugins for different functions. If a theme is not compatible with the SEO plugin, this will affect the SEO rankings of the website.
If you are planning to build a heavy site where a large number of visitors will visit, scalable architecture is important. Ignoring it means frequent downtimes; poor user experience which may result in direct loss of sales.
So what is scalability? It is the ability of a website to grow and manage increased demand.Scalable architecture can be attained either vertically or horizontally.
Vertical scaling happens when there is an increase in the power of hardware such as more RAM or a powerful CPU. Horizontal scaling happens when the same copies of your website are being distributed across different machines.
Scalability in a WordPress website empowers you to extend your website and grow without problems. It allows for maximum scalability such as caching, object caching, query performance and reverse proxy caching.
Whether it is 5 hits per minute or hundreds of millions of hits overnight, a delicate balance needs to be maintained between scaling up and scaling down which can be accomplished with our WordPress expertise.
Navigation and Sitemap
Can a user find their way around on your website? Do you think they can find what they are looking for without any problems? This is where things like navigation and sitemap come into play. They are crucial in guiding search engines to decipher the content on your website and also understand how the different content archives are interconnected.
Navigation and sitemaps are the two elements that constitute the site structure on your website.
Cross Browser Compatibility
Each internet browser interprets the code of a website differently than another browser. If a website isn’t optimised for a particular browser or at least all major Internet browsers, it will not be displayed correctly to a visitor, thus resulting in a higher bounce rate. This will eventually impact the search engine page ranking of your website.
A modern website has to be cross-browser compatible so that visitors keep coming in. As one of the most trusted providers of webdesign services in Adelaide, we use frameworks such as Foundation and Bootstrap, keep code simple, validate HTML and cascading style sheets (CSS), and conduct cross-browser testing so that you can focus only on retaining visitors and converting them into customers.
Cyber Attack Proof Website
Along with being inviting and attractive, a website also has to have the capacity to ward off threats and attacks from hackers. This is important as a study has shown that 86% applications written in the programming language PHP have at least one cross-site scripting weakness.
That means hackers can gain easy access to these websites and sensitive data can be stolen. Experienced developers can anticipate these problems.
Taking steps such as malware scanning and setting up web applications proactively can help to protect your website against such attacks. Our WordPress Developers operating in Adelaide know how to create a robust cyber-secure website.
Practicing Clean Coding Standards
You don’t want bad coding to result in people running away from your business never to come back. Poor coding means frequent downtimes and bad user-experience. You will need to spend more money to maintain your website. Here are some things that can be followed to avoid this.
As an Web Design Service operating in Adelaide, we follow the best coding practices accepted bythe industry.
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The Psychology of Colour in Conversion
Are you seeing red? Are the Monday Blues getting to you? Apart from these sayings, it is also a known fact that colours play an important role when it comes to dictating our moods and emotions. It can impact your sales as well. Merely changing the colour of your Call-to-Action button can be important.
According to a recent study, colour adjustment on a website can increase conversion by as much as 24%. Colour used on the website in a right proportion can attract the right audience and influence them in the right way.
Colour tips that can help you design a better website are: