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The Best Website Design Company in Adelaide

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6 Strong Benefits

That Will Helps Us Bring More Business for You

Data-driven Strategy

We don’t work on gut feelings. Our SEO strategies are always based on practical data insights that we receive from hundreds of projects

Result-driven Approach

SMEs can’t wait for long to get result, they are cash-strapped. Our results-driven approach helps them realise their business goals fast

In-depth SEO Audit and Competitor research

You get a clear picture of where do you stand in front of your business rivals and what you need to stay ahead in the competition

Long-term Sustainable Results

You get long lasting SEO results as our SEO process is based on a solid foundation

Strong Focus on Google My Business Page Optimisation

Google My Business Page Optimisation can transform the fate of Businesses. We can help you generate more leads as this is our core strategy

Strong International Experience

Our clients are located in more than 49+ countries that give us unique capability to understand your requirements and solve your problems.

3 Reasons Why You Can Trust Us

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587+Clients

Our 89% clients are still with us and that shows our capability

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157+ Years of Cumulative Experience

35+Strong SEO team and 75% of them have more than 5-10 years’ experience. Certified and experienced professionals handle your project.

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$50 Million Revenue

Every year we generate almost $50 million revenue for our clients by generating leads.

10 Things to Consider in Website Design and Development in Adelaide

Planning to build a brand-new website for your online business in Adelaide? You need to think about many things including looks, design, site architecture, theme, navigation, performance optimised coding and budget.This can get a bit overwhelming, to say the least and thast’s where we can help.

From appearance to functionality and coding standards, a lot of consideration goes into creating an eye-catching and user-friendly WordPress website. Such a website can’t come into being if SEO experts, web designers and programmers don’t sit together and develop a website that passes all criteria laid down by Google.

All the above factors are crucial if you have an online business. You’ll lose out on leads, conversion and ultimately revenue if you get it wrong. Most people fail to analyse their target audience, the scope of their website and the kind of content they should have.You need to ask a lot of questions related to the style of your website, the features you want in the website, average visitors on the site and the security features required to protect from malwares.

Therefore, you need a web design company operating in Adelaide or a WordPress web design service in Adelaide that has the requisite expertise. A poorly designed and developed website can be bad for business as it damages your credibility and most importantly costs you customers.

Hiring a reputed and quality web design company operating in Adelaide that understands these nuances of website building will save you time and money.

It will protect you from post-development fixes that happen because the scope of work was never identified properly before starting the web development phase. Let us help you develop a robust website by keeping in mind these 10 fundamentals:

Conversion Centric Designs

Design plays an important role in the conversion, and that is why you should not take it lightly. The placement of images, texts and various design elements such as Call-to-Action buttons can lift your conversion rate. Unbounce, a popular landing page design website, sawa big jump in the conversion rate after it changed the colour of their Call-to-Action button.

In a study conducted by Stanford University, 46.1 % of the respondents said that the “design look” matters for them. It refers to elements such as visual design, layout, white space, typography colour schemes and images.

Various other studies have also shown that the wrong choice of colours tends to diminish the credibility of a website in the eyes of visitors.

If you want to make sure that your website is a lead magnet, pay attention to specific design principles such as:

The website should be designed as per design principles and its sole purpose should be to make the task of users easier.

The number of choices to complete an action should be limited.The more the choices you offer, more time visitors to the sitewill take to make a decision. which is not what you want.

Whitespace is a good addition to your website and it should be used carefully.

Avoid using stock photos which are often found on thousands of other websites.

The bottom-line is to keep things simple and continue striving for perfection. Our years of experience in the market ensures that when it comes to WordPress website design in Adelaide and other web design services, you can rest assured that you’re in safe hands.

Robust Processes

A good website, like any other quality product or service, is never a result of  chance, You need to consider all relevant detailsof website development. Any qualified web design company in Adelaideunderstands what needs to be done to build a robust website. But you also need to ask some questions: who are your clients, what are they looking for and how will they engage with your website or complete a particular task?

You can get the company’s perspective on visitors and their ideas about their ideal website with questions such as:

What is the most important goal of your website?

Do you want to inform, educate or convert?

What is the biggest factor that sets you appart?

What are the top three things you want to accomplish on your website?

These questions can be modified or replaced with other questions depending on the requirements of a business, but the process of asking critical questions will help youlearn a few things about your customers which will help you in the long term. Having a framework like this is critical in understanding the client’s requirements. This will help you to move forward in a systematic way.

Robust Site Architecture

Strong site architecture plays a vital role in SEO ranking and better user-experience. The way information is structured on your site will decide your ranking on Google and Bing and how users will engage with your site.

The best way to structure your website is as follows: first, comes the index page. The Index page is the entrance to the website. People will go to different parts of the website from here. After this comes the ‘main categories’ section, the last section will be the subcategories which are required when there is a long list of products. The above-discussed structure is important.

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Search engines crawl on your website better when they find it well organised. Search engines understand the co-relation between categories and subcategories better.

The internal search engine on the website will project more results that are relevant to the queries being searched for. This is again due to the neatly organised catalogue inside the site.

How to Create an SEO-Friendly Design

You can get a better ranking in thesearch engine results page (SERP) if you make the task of crawlers easier. Google’s crawlers analyse every page on a website to understand it in-depth. Then it stores data in their database.

Whenever something is searched for in Google, it accesses the database and returns the most relevant search results. For your website to show up at the top of the search result, it has to be accessible to Google’s index. The following features make a search engine friendly website:

Efficient and Optimised Coding

Only those themes are considered SEO friendly which are accepted by all the popular browsers and hasvalid HTML and CSS code. This means that the theme uses clean code and up-to-date coding practices. Such themes have a high chance of getting ranked favourably by search engines.

Responsive and User-friendly Design

The ability of a website to be viewed in any device correctly is known as mobile responsiveness. Mobile responsiveness is an essential criteria for Google in order to rank your website higher, so your theme has to be responsive. We provide responsive web design services in Adelaide.

Site load time

Site load time is the time taken to display the contents of a webpage to a viewer. Search engines love fast sites. In other words, the faster your website loads, the higher your website ranking.

Social Media Integration

Social media is closely interrelated toSEO as it helps to drive traffic to a website. It is important that you choose a theme that integrates with social media.
The theme you select should have a “share with” option to connect to various media platforms such as LinkedIn, YouTube, Google+, Instagram and Pinterest.

Schema markup

“Schema Markup” is a way to enhance the code on your site and make it search engine bot friendly. This makes the content on your website easily decipherable to the bots. Themes that use schema mark up significantly improve the search engine ranking prospects of your website.

Compatibility with SEO plugins

Websites, especially WordPress, need to be compatible with plugins for different functions. If a theme is not compatible with the SEO plugin, this will affect the SEO rankings of the website.

Scalable Architecture

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If you are planning to build a heavy site where a large number of visitors will visit, scalable architecture is important. Ignoring it means frequent downtimes; poor user experience which may result in direct loss of sales.

So what is scalability? It is the ability of a website to grow and manage increased demand.Scalable architecture can be attained either vertically or horizontally.

Vertical scaling happens when there is an increase in the power of hardware such as more RAM or a powerful CPU. Horizontal scaling happens when the same copies of your website are being distributed across different machines.

Scalability in a WordPress website empowers you to extend your website and grow without problems. It allows for maximum scalability such as caching, object caching, query performance and reverse proxy caching.

Whether it is 5 hits per minute or hundreds of millions of hits overnight, a delicate balance needs to be maintained between scaling up and scaling down which can be accomplished with our WordPress expertise.

Navigation and Sitemap

Can a user find their way around on your website? Do you think they can find what they are looking for without any problems? This is where things like navigation and sitemap come into play. They are crucial in guiding search engines to decipher the content on your website and also understand how the different content archives are interconnected.

Navigation and sitemaps are the two elements that constitute the site structure on your website.

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A navigational aid called a breadcrumb is very important and you should be use carefully. Its roles become all the more critical as most of the users access sites through handheld devices.

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Navigation or how one content will lead to another should be conceptualised after deep thinking. It is not something that should be done in a rush. What will be your themes, how will the categories and content flow? Everything needs to be planned before actually implementing it.

Sitemaps can be of two types – HTML and XML.XML sitemaps are made for search engines to crawl through. They contain a list of URLs present on your website. HTML maps are intended for human use. Both HTML and XML sitemaps are necessary for navigation.

Cross Browser Compatibility

Each internet browser interprets the code of a website differently than another browser. If a website isn’t optimised for a particular browser or at least all major Internet browsers, it will not be displayed correctly to a visitor, thus resulting in a higher bounce rate. This will eventually impact the search engine page ranking of your website.

A modern website has to be cross-browser compatible so that visitors keep coming in. As one of the most trusted providers of webdesign services in Adelaide, we use frameworks such as Foundation and Bootstrap, keep code simple, validate HTML and cascading style sheets (CSS), and conduct cross-browser testing so that you can focus only on retaining visitors and converting them into customers.

Cyber Attack Proof Website

Along with being inviting and attractive, a website also has to have the capacity to ward off threats and attacks from hackers. This is important as a study has shown that 86% applications written in the programming language PHP have at least one cross-site scripting weakness.

That means hackers can gain easy access to these websites and sensitive data can be stolen. Experienced developers can anticipate these problems.

Taking steps such as malware scanning and setting up web applications proactively can help to protect your website against such attacks. Our WordPress Developers operating in Adelaide know how to create a robust cyber-secure website.

Practicing Clean Coding Standards

You don’t want bad coding to result in people running away from your business never to come back. Poor coding means frequent downtimes and bad user-experience. You will need to spend more money to maintain your website. Here are some things that can be followed to avoid this.

Naming Conventions: don’t name a variable, class or method which needs separate explanation in the comments. Use intention revealing namespaces, do not prefix names and use one word per concept.

Write better functions: one function should do just one thing. Writing smaller functions is always good.

Avoid nesting: don’t have argument exceeding three and have no nested control structure.

Write better comments: where you simply don’t comment on bad code but rewrite the code, explain your intention in comments and warn of consequences in comments.

As an Web Design Service operating in Adelaide, we follow the best coding practices accepted bythe industry.

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The Psychology of Colour in Conversion

Are you seeing red? Are the Monday Blues getting to you? Apart from these sayings, it is also a known fact that colours play an important role when it comes to dictating our moods and emotions. It can impact your sales as well. Merely changing the colour of your Call-to-Action button can be important.

According to a recent study, colour adjustment on a website can increase conversion by as much as 24%. Colour used on the website in a right proportion can attract the right audience and influence them in the right way.

Colour tips that can help you design a better website are:

Blue, purple and green are the colours that women love. They don’t like grey, orange and brown.

Yellow is considered a vibrant colour in North America which users prefer in buying.

66% people prefer buying appliances in their favourite colour.

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Right choice of colours can increase brand visibility by 80%, as per Kissmetrics.

Black is the signature colour of sophistication and that is why luxury brands prefer this.

You can see e-commerce stores using colours such as blue, green and purple and these are targeted at women.

Our 9 Step-by-Step Work Process

The perfect web design is a result of hours of dedication by people who are passionate about their craft. The road to achieve such a site can be easier if there are steps outlining the process involved. Here are the steps in our workflow:

1. Gather Requirements
This is the first stage of our interaction where we get to understand you and your requirements. A list of questions are shared with you and based on your feedback, we come up with a plan to develop your website.
2. Offer Multiple Options
This is the stage where a lot of mock up designs are created. It involves a lot of discussion with you. Nothing is final at this stage but slowly a structure begins to evolve.
3. See Approval
Coding and development of the website begins at this point once we get the go ahead from you. The design structure is approved and accordingly work begins.
4. Website Development
The drafts begin to take the shape of an XHTML or HTML, a CMS is integrated if needed, artwork is enhanced and interface design of the other pages starts. Any corrections that are required are made at this stage.
5. Testing
The website is now complete and is uploaded on to the servers and tested. You can gain access to all parts of the website and test any part that you want. More changes will be made if need be, based on your feedback.
6. Project Completion
In this stage, work is completed and the project files are handed over to you. We look forward to your feedback and a testimonial about your experience will help us.
7. Deadline
Deadlines are an important part of our work. We understand that and we undertake comprehensive planning that work is performed withingiven time frames and there is scope for scaling up and down as required.
8. Unlimited Revisions
We want to ensure that the finished product that we offer you is among the best. To ensure this, we will provideyou with as many revisions as you require.
9. Work Guarantee
After completing your project, we are still around for you. We offer you technical support for 3 months. This covers any bugs or errors that are found in the work.
In the unlikely event of you deciding to part ways with us after reviewing our initial drafts, we will refund your money without any questions.

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