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Our 13 Step Rigorous SEO Process That Can Help Your Website Get to No.#1 Spot in the Central Coast
Do you know that 80% of traffic starts with a search and nearly 3.5 billion searches are conducted by people on Google every day? 75% of the audience don’t even prefer visiting the second page of Google to find information about the products and services before buying.
Now you may as how investing in SEO makes business sense for a small business.
Let’s understand it this way: you run an SEO company in Central Coast and your business largely depends on the local search queries. Suppose there are 1000 local searches per month on the most important keywords such as “best SEO agency in Central Coast” or “affordable SEO services in Central Coast”. Capturing the top spot in Google search when a user types these keywords in the Google search bar means you can easily attract up to 90% of the total calls or emails per month from your prospective customers.
Here it is to be noted that the probability of conversion of such inbound leads is very high. In case you convert 50% of these inbound leads in the worst case scenario; and the profit margin per lead is $300-400 after deducting all expenses, you can easily make up to $150,000-$200,000 more per month!
This is not a dream but can be a reality. Your competitors may already be minting money through search engine optimisation. Though SEO takes time to show result, it is more sustainable and the ROI is higher compared to paid-marketing strategy such as Google AdWords.
This is, however, possible only when your website appears in the top three search engine page result in both Google My Business Page and organic search result. Optimising Google My Business Page is even more important as Google gives preference to local businesses preference in SERP since it drives 60% of the total Google search.
Getting the desired outcome, however, is not easy; it demands rigorous implementation of the strategy. Here are 13 step SEO methodologies that we follow to drive result:
Optimise for Mobile Searches
Studies show that mobile access overtook desktop access in 2014. In fact, it has also been noticed that 58% of all searches in a search engine like Google come from a mobile device. And this trend is expected to grow exponentially. According to Google, there are more than 27.8 billion queries performed on a handy device like Smartphone and tablet than a computer system.
Indeed, the growth of mobile has taken the digital world to another level altogether. Nowadays people prefer using their smartphones to seek any information online or buy online. And with the on-going trend, optimising your website for smart phones is a necessity if you really care about your search engine rankings.
With the launch of Google’s mobile-friendly update in April 21, 2015, all those websites that weren’t compatible with mobile devices were penalised by Google. The impact was ruthless for even big companies when more than 40% of Fortune 500 companies faced the consequences of this update and dropped out of their presence from the first 3 pages of Google searches. So what does this all mean? If your website is not mobile optimised, you’ll surely lose on customers.
Knowing all these facts and figures, it makes sense to adhere to the industry standards of mobile optimization and make your website responsive to all devices.
“If you haven’t made your website compatible with the interface for mobile phones, you’re missing out on your potential customers.”
itraffic always believes in delivering what it promises to clients. Our team has a well-defined process which is 100% data-driven and we don’t work on gut feelings. The team comprises experienced and certified individuals who really work hard to achieve desired business outcomes.
Make a Responsive Website
According to a report published by an expert, the percentage of those who have failed to fulfil the industry standards of a responsive environment is as high as 60%. Without doubt their website is a leaking pot where they are losing potential customers every day.
With a responsive design, you can retain new visitors to the website that would otherwise have been lost. It makes you stay ahead of your competitors and helps in increasing your overall sales.
Considering above facts, we know how important it is to create a responsive website, but creating a responsive website is not easy, especially if your website has legacy technical issues. We have a team of expert developers who to look into such issues.
Take Advantage of Rich Answers
You can make a sale with a click, but to win a click, you need to get noticed by your audience. Here comes the role of rich snippets!
If you want your website to enjoy the maximum benefits of Google’s search engine result pages, featuring rich snippets is one of the best parts of the overall SEO strategy. Not only has it helped you enhance user experience but can also lead to more qualified traffic. Even if your website doesn’t rank on the first page of Google searches, you can generate the leads if you appear in “rich answers.” Since Google displays rich snippets with a URL of the specific website, you’ll always have an upper hand over your competitors.
As per the latest report, the click-through rate jumped from 2% to 8% for all those businesses featured in rich snippets, with a total increase in their ROI by 677%. Also, the frequency of displaying the direct answer to user queries through rich snippets has got a sudden increase of 9% from the last year. That means, taking the advantage of rich answer makes sense for your website.
Focus on Local SEO Optimization
Do you know that 50 percent of people who did a local search on their smartphone visited the physical store of the company within one day? The percentage is 34 for tablet users. That means local SEO or Google My Business Page optimisation demands greater attention that ever.
Local SEO can generate 70% more revenue than large-scale industries if you take it seriously. According to Google, “50% of all searches are now done with local intent.” And 80% of consumers browse online to look for the local data, which means if your business is not considering local SEO as an important part of the marketing strategy, you could be missing an opportunity every second.
Improve User Experience
To put it simply, UX holds importance because it makes the tasks of users easier. It provides positive experience to keep users’ loyal to the brand.
For example, an easy to navigate website allows people to jump from one page to another quickly and helps in final conversion.
The more attractive, simple and user-friendly the interface of your website design is, the more appealing it will be to your audience – and also to Google. Google loves such sites and rewards them with higher ranking on the first page of its searches. On the other hand, when a user finds it difficult to explore your services, they will immediately switch to your competitor’s website. Our web design experts will guide you to create better user experience for your customers’ and you’ll be amazed by the results.
Speed Up your Website
According to the statistics presented by an expert influencer, a delay of one-second in page loading time results in an increase of 7% in page abandonment. And the percentage continues to increase as the seconds add up. That means a delay of 3 seconds results in 21% abandonment, which is obviously not good for your website.
Furthermore, in a detailed study by experts it came to be known that 79% of the online shoppers are unlikely to visit the website again if the site takes more than 3 seconds to load – and at least 44% of them said that they advise their fellow friends not to browse on that URL. More than half of internet users have also stated that they are more loyal towards businesses that deliver great UX with an easy to navigate site structure.
So, the loading speed of a website makes a huge impact on the overall performance of your site. It’s one of the most critical factors of website SEO.
itraffic, one of the fastest emerging SEO firms in the Central Coast, ensures your website will load faster by optimising codes, images and videos.
Here is how we speeds up your website:
Focus on the On page and Off page Optimisation
Both processes are the most important pillars of the SEO process. A website needs to be optimised on page as per the guidelines suggested by Google.
This includes the following parameters:
Make a Comprehensive Content Strategy
After the technical aspects of SEO are taken care of, the role of content comes into the picture. Content is the soul of SEO, but choosing right topic is very important. The topics should be based on the high search intent keywords. These are the keywords which everybody is searching in a particular niche that should solve a particular pain point. A good content strategy helps build trust and increases conversion, as per Content Marketing Institute. To get started, choose any 10 to 15 short words and terms that are related to your business offerings, and then you can use Google’s Keyword Tool to look for the variations and search for the volume of these keywords. This tool helps you analyse the competition in the market and narrow down the list of long tail keywords that make sense with your brand. They may not have high search volume, but the quality of search is higher.
Think like a customer and pick only those topics that matters to your audience. Research what your customers will type to search for a particular service. These topics should solve the specific pain points of users. We have described the process of selecting long tail keywords in detail in the next subhead, please study that.
Look for Long-Tail Keywords Based on the Topics
After identifying the possible topics, it’s time to search for at least 5-10 long-tail keywords for each short pillar. It will help you understand the original topic in more detail and dig deeper into it. Truth is that long tail keywords can generate more qualified traffic because of their high search intent.
For example, you just can’t make your business website rank higher based on an “SEO” word. If it’s a highly competitive keyword and with so many websites offering a wide variety of SEO services in Central Coast, ranking on this keyword is next to impossible. But you can rank on various other related keywords.
Using long-tail keywords in your content helps Google to list your website on the first page of searches, especially if it answers specific queries of users. The more traffic your content gets, the more is the chance of conversion. Google rewards those pages who provide in-depth information about a general topic.
Build Pages for Each Topic
Trying to rank one page for a handful of keywords can be a difficult and an overwhelming task. Create a different web page for each topic that outlines information at a high level.
A study done by HubSpot also shows that the more content the website has, the more organic traffic the site gets – and the higher the chances of converting visitors into leads.
Make sure to keep an eye on your keyword list while creating different pages for each pillar you’ve chosen. Ultimately, the total number of pages should match with the number of products, services, and locations.
Each page you create must include relevant content with a call-to-action and there should be enough pictures and links to your website pages, so it will be easy for your visitors to go back and explore your other offerings.
Take Blogging Seriously
Blogging plays a similar role for a website that oil plays for a car. The more petrol you add, the further you’ll go! It should be an important part of your content marketing strategy and if it’s not – it’s time to start doing so. An in-depth research conducted by HubSpot found that those organisations that publish 16+ blogs a month generate 3.5X more leads than those publishing 0-4 blogs.
Google tends to prefer those websites that offer information-rich content about products and services.
Avoid churning out low-quality content, it’s of no use and will not boost your domain authority. Always concentrate on writing high quality optimised blogs/articles. However, avoid keywords stuffing as Google may penalise your website.
This is another vital thing that businesses tend to ignore. They start writing blogs, but soon stop. This is wrong. Blogging regularly can be a great marketing tool to achieve the desired goals. A consistently updated blog with high-quality content can make a huge difference to the overall website performance and helps you rank higher in search engine results.
Search engines need fresh and unique content every time. If you can quench their thrust, they will love you. Though your product page, service page may not have much information to change, but a frequently updated blog page makes you stay relevant with your audience.
Crazy Egg has also revealed that a well-managed blog remains the ideal way to boost your inbound leads and helps you drive more visitor’s attention. However, never write for search engines; always take into account the end results the users desire while writing. Every blog should serve a specific purpose. Therefore, brainstorm and think about the most relevant topics you’re targeting audience care about the most. Look at their pains, their desires, and fears and then, prepare a list with the most relevant topics you want to write about that issolution orientated.
Keep implementing Latest Google Practices
Every year, Google makes some changes to its search algorithms to improve the web-browsing experience of internet users. While most of them are minor, there are a few updates that significantly impact your search engine rankings in a major way.
For digital marketers, staying on top of the latest Google practices can help them make changes in their strategies and take necessary actions to maintain the SEO rankings. However, it’s not as easy as it seems. Therefore, it is important to keep an eye on the leading platforms such as Search Engine Roundtable, SEOMoz, HubSpot and Search Engine Land – to update your knowledge with the current happenings in the SEO industry.
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Measure and Track Your SEO Success
For a never-ending process like SEO, you invest your precious time and money to achieve the desired outcomes. You work round the clock to implement the best marketing tactics. But, how do you define your success? How will you get to know that your efforts are paying-off? Here comes the role of measuring and tracking your SEO performance.
Although keyword rankings play a vital role in the overall business success, you just can’t solely rely on a single metric to get the complete picture. You want to know about the generated revenue and calculate the total profit, right?
Consider organic traffic, organic bounce rate, conversion rate and click through rate to prove the success in a tangible way. Not only the information derived through these SEO metrics helps you to analyse your business growth, but you can also make necessary changes to your strategy to taste the real flavour of success.
You can use either Google Search Console or Google Analytics to fulfil this purpose – both tools are offered for free. Also, try maintaining the data in an excel sheet or Google sheets to compare the performance on a monthly or weekly basis. Tracking other KPIs such as inbound links and indexed pages can also help you understand your business value in the digital world and identify weak areas.