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Our 14- Step Rigorous SEO Process Has Helped Generate 3X More Leads for Clients in Toowoomba
Having a stunning website is the first step towards starting a great business. What follows is the more challenging task of bringing traffic to your website. As the total number of websites in the world is about to touch the 2 billion mark, your real task lies in increasing your website’s relevancy in search results.
Not sure what we are talking about? here is another fact. Every day, more than 100,000+ websites make their way into the digital world and it would be no exaggeration to consider your website as a drop in an ocean. Now the question is, how to make this drop not just high in search results, but something that keeps the user’s hooked into it.The 3-word answer to this is SEARCH ENGINE OPTIMIZATION (SEO).
Understanding how Google search engines work and lay down the results is the key. Let’s say the user types in “SEO Services in Toowoomba” or“Best SEO Company in Toowoomba”; Google shows 3 results.
At the top, you will see the paid advertisements, followed by Google My Business (on the right-hand side of the page) and lastly the organic results (just below the paid ads). Naturally, paid promotions are expensive and are often taken up by established and bigger service providers. On the other hand, SEO is not just cost-effective, but adds credibility to the business too. You can really make insane amount of money if you capture top three spots in the Google My Business Page and organic search results. Suppose there are 12000 search results for these keywords, you can easily redirect 85-90 percent of leads to your website and company. Even 50% conversion rate will result in big profits.
Though ranking high in organic searches is highly desirable, it won’t be an overnight success as it requires consistent monitoring and tireless efforts.Here are 14 ways to optimize and organically rank up your website for any search engine.
Adopt User-First Approach
User experience is an approach of developing a product or a service by keeping users’ preferences, pleasure, satisfaction and motivation in mind. In today’s world where there is no dearth of product manufacturers and service providers, the only thing that can set you apart is your user-centric attitude.
Statistics prove that adhering to the user-centric approach directly results in a positive ROI. According to a study done by Forrester Research, every dollar spent on UX design, helps you save $10 in fixing an issue during development and a whopping $100 after the product is released. It shouldn’t come as a surprise that over 70% projects fail due to lack of user acceptance.
Better user experience significantly lowers bounce rate, which constitutes one of the key metrics that ensures high ranking. Besides, a user-friendly site also becomes a reason for the customers to spend more time on the site, which naturally results in higher sales.
itraffic always believes in delivering what it promises to clients. Our team has a well-defined process which is 100% data-driven and we don’t work on gut feelings. The team comprises experienced and certified individuals who really work hard to achieve desired business outcomes.
Optimise the Website for Mobile Devices
The number of mobile phone users is fast increasing. According to Newzoo estimates, the figures will touch the 3 billion mark in another year. Since more and more users are accessing websites from their handheld devices, a website must be optimised for the same. A study by QuickSprout says, 48% of users get irritated when a website is not modified for mobile devices and this could simply mean that they will not be visiting that site again.
We at itraffic (SEO Company) specialise in making your website perfectly optimized for handheld devices which will be a “walk in the park” for your mobile users. This will not only enhance the user experience, but will also scale up leads generation as well as conversion.
Make Navigation Easy
No one likes walking through a labyrinth, unless it is for the purpose of amusement. Certainly, those thronging to your website want quick information, sansany complexity.
Website navigation is a prime factor when it comes to website design. It has been a known fact that if the users do not get the information they require quickly, they will certainly go to other websites. A potential customer will immediately leave the website if the content provided is hard to understand or if it does not make sense. This will increase the bounce rate.
Google keeps a close watch on bounce rates and SEO rating of a website. It was determined through a survey that 57% users said that they will not recommend a business if the navigation of the website is cumbersome.. Unsurprisingly, around 88% users don’t favour a website linked with a bad experience. In short, poor navigation doesn’t just means loss of potential customers, but it also results in negative publicity.
The website should not look cluttered with all the information on one page because it makes the customer unable to understand what you may be offering.
Enhance Google My Business Page
When it comes to search engines, Google has the highest number of searches. Over 65% of searches are powered by Google alone. Besides, it dominates the mobile and tablet search engine market with a share of 81%. It is a reality that local customers prefer search engines which exhibit local businesses. It makes it a major reason for a company to hire an experienced SEO company in Toowoomba to optimize its site. Below are some of the actions you need to perform to optimize your “Google My Business” page:
Improve Your Website’s Page Speed
Do you know how long an average person waits for a website to load? The answer may surprise you but according to Google statistics, users prefer a website to load in just 2 seconds or less. There is a different report which says that more than half of mobile users accessing the site will cancel the page if it takes more than 3 seconds to load. Google first started to emphasize website speed in 2010 and in 2016; Google changed its algorithm which made it a major factor to rank high.
The significance of page loading speed can be understood from a HubSpot survey which says that amere 2 second delay in loading the page may result in losing over 4% revenue per user.
iTraffic understands the importance of speed and uses various means like CDN services, optimization of images and videos on your website, cleaning of database and codes, implementing Google AMP, minimising HTTP request, etc. to improve your site’s performance and speed.
Focus on Niche Local Directories
According to the released data from Google, 80% customers use search engines to perform local searches. It can be safely said that a whopping 90% of small business fail to capitalize on even a single local business listing online. As a result, all the effort, time and money which has been put in by these small business owners to have an online presence doesn’t give them any returns and it turns out to be an exercise in futility.
To fix this and to increase the visibility of a business on search engines, our team of professionals work to ensure that your business can be found on top business directories like Google My Business, Yelp, Merchant Cycle, CitySearch. We have lists of authoritative web directories which have more than a million backlinks. We painstakingly verify multiple factors before a directory is added to ensure your website remains safe and secure.
For all your SEO needs, look for a reliable SEO services provider in Toowoomba
Optimising On-Page and Off-Page SEO Factors
On-page SEO is the practice of optimizing individual web pages to rank higher and to get more relevant traffic in search engines.
On Page SEO is something which is under your control on your website as it can be referred to both the content and the HTML source code that can be optimized.
Off page SEO refers to links, other external signals, backlinks from another website etcand it occurs off your website.
There has been a few changes in the past with regards to its rules, despite that, on page and off page factors are still critical for SEO.
Matching exact keywords is not something which we accentuate, however optimizing Meta description, title tag, and heading description are still a good practice.
Comprehensive Competition Analysis
A competitive analysis is the process of identifying yourcompetitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service.
It is one of the major aspects of SEO, however there are few who lay stress on the need of implementing it.
In the times of cut-throat competition, you have to always be ahead of your competitors. We have analysed that majority of the SEO companies start doing optimizations such as keyword mapping, link building, etc., without fully understanding the business and where they stand in comparison to their competitors.
With competitive analysis, you get the clear picture as to why and how your competitors are able to rank up in the search engine and what are the keywords which are enabling them to surpass your website rank. We plan a future strategy based on facts, not on assumptions
There are several tools with which we work to analyse the competitors such as Google Search Console, SEMrush and Ahrefs etc.
Optimise Long Tail Keywords on The Topic
Long tail keywords are those three or fourkeyword phrases which are extremely specific to whatever you are offering to your customer. Whenever a customer uses a highly specific search phrase, it is a sign that they are looking for exactly what they are actually going to buy. Though these keywords receive low search volumes, it has a higher conversion rate.
As an example, if someone searches SEO Services, the search engine shows the companies which are primarily bigger and those having an established domain. In this search, the chances that your website will be found will be less, but, if someone searches “Reliable SEO companies in Toowoomba”, the chances of being found on the first page are huge.
In order to find the correct long tail keywords, you need to understand what people look for when they have questions. Or what long tail keywords can get more customers and a considerable amount of business.
Create Authoritative Content
Domain authority plays a key role in building a high-ranking website. When Google has to decide which page is to be given high ranking for any given query, one of the biggest considerations is the quantity and quality of the content on that page. Authority is built by offering a unique and informed perspective about your products or services which is filled with valuable insight. It should be easy to comprehend and at the same time, should have a perfect depth necessary for your target audience. Contrary to the beliefs of many content marketers, it is a powerful tool which can be helpful in boosting the credibility of your website and earn customer’s respect. This will ensure that you gain maximum back links from reputed websites. The content should have the right keywords to cater to the customers you want to attract.
For example, as a local SEO company in Toowoomba, you are most likely to find traffic coming to your website from queries such as “SEO company in Toowoomba,” “Best SEO company in Toowoomba” and “top-rated SEO companies in Toowoomba.”
More relevant and informative content can be beneficial to you as it will increase the traffic coming to your website. ComStat says that almost all consumers search for local businesses and services and that’s why we pay a lot of attention to what people in the industry want.
Publish Blogs Regularly
Publishing blogs on a regular basis is of utmost importance. It might come as a surprise to you however that regular blogging can work wonders for your website. One can relate blogging to fishing, the more hooks you have in the water, the more chance you have to catch the fish. It improves the visibility of your website and helps increase traffic. Blogging helps build authority as it is the best way to establish oneself as an expert in your field because through this you can provide information as well as insights about your field. As the authority builds, so does the trust of your customers and the familiarity also increases.
Research shows that leads are directly proportional to the number of pages a website has. According to HubSpot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100 pages. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales. Another study by HubSpot revealed that businesses or companies that publish more than 16 blogs in a month generate three and half times more traffic, compared to the ones which only publish 4 in a month.
Google appreciates new content being added on a regular basis and rewards sites that do so with better visibility. Blogging is one of the great means to facilitate valuable discussion as it gives an opportunity to connect with customers or future customers through a two-way communication. It makes the visitors feel that you are open to comments and feedback etc. It is the best way to differentiate yourself from your competitors. It also helps in increasing your traffic, trust and as well as sales.