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I have worked with Ben and his team for many months now on multiple projects. Ben has very creative staff and they designed my latest website. He is very proficient and knowledgeable.
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Our 14-Step Rigorous SEO Process Has Helped Generate 3X More Leads for Clients in Newcastle
Launching your website is the first baby step to making yourself a familiar face on the World Wide Web. However, the process of becoming familiar to your desired audience can be an arduous task. This is because of the sheer mind-boggling number of 1.67 billion websites that are already in existence on the web. If that weren’t enough, every day more than 10000+ websites are being launched online. Stating that the internet is crowded is an understatement. In such a scenario, following the right Search Engine Optimization Process is the only key to landing on the first page results of search engines like Google.
For instance, you might be an SEO company in Newcastle where competition is really tough. Ranking on the premium keywords such as “top SEO agencies in Newcastle”, “Best SEO firm” is easier said than done as your website will have to do well on multiple parameters.
So the question arises that why should you focus on SEO more than paid search? Let’s try to understand this in depth. Three types of results show up on Google when a user types, “best digital Marketing Firm in Newcastle”. The first is the paid ads at the very top, the second is Google’s My Business results and the third is the organic results that make up the bottom segment. Paid promotions are much more expensive than SEO and small businesses will soon find it very expensive if they try to compete in paid promotions with other established deep pocket digital marketing service providers. So when you’re starting small, SEO is the best route to take.
If you’re targeting plumbers to provide your SEO services to, right optimisation can lead to you ranking for phrases such as “best plumber SEO in Newcastle”. This means that your website will get more hits and Click Through Rate (CTR) will also rise. This translates to a boost in the local SEO effort. However, keep in mind that SEO will not be an overnight success, but will build steadily.
You can win by doing things such as offering users a better experience, taking care of on page SEO factors and other technical parameters and a solid content strategy. Here are fifteen ways in which you can rank organically in any search engine result.
itraffic always believes in delivering what it promises to clients. Our team has a well-defined process which is 100% data-driven and we don’t work on gut feelings. The team comprises experienced and certified individuals who really work hard to achieve desired business outcomes.
Optimise the Website For Mobile Search
It has been more than year since Google’s mobile-first index, which advocates a mobile-friendly website made its appearance. Whatever the industry, businesses were told to include mobile in their SEO plans in a big way. As more people turn to handheld devices to access websites, an optimal mobile experience is critical to woo your audience. More than ever, this is the time for you as an organisation to ensure that you implement the best practices and insider techniques to boost your mobile presence online.
Today, not having a mobile friendly website means that you can lose out on up to 60 % traffic and potential conversion opportunities. Is that something you can afford to do? Can you afford to see your customers making a diversion to your competitors’ website?
Globally, only 1.25 percent of mobile users convert into customers. You are losing out on these visitors if your site is not mobile-friendly.
At itraffic, we ensure that you have a perfectly optimised website for mobiles so that viewing videos and images is a breeze on any mobile device. There is no need for zooming or scrolling with clear pictures and texts. This leads to a positive experience for viewers and an increase in qualified leads.
Create a Responsive website
According to research by HubSpot, inbound leads increased by 66% and continued to grow after their website became responsive. The increase in total traffic was 15 percent.
Not having a responsive website means having a leaking boat. It is bound to sink sooner or later. It is easier to lose potential leads and conversion like this. Users can access information more smoothly on a responsive website.
Around 57 per cent of all internet traffic today comes from smartphones and tablets. This means that businesses have to provide a seamless browsing experience across all devices and platforms. We make sure that your website is a responsive website.
Make Navigation Easy
57% of online users say that they will never recommend an online business if the navigation of the website is poor and the website is poorly designed for mobiles.
Around 88% of customers don’t favour a website linked with a bad experience. So, in total you could lose 400 customers in a year, at$1000 per customer on average this would mean$400,000 potential revenue per year.
To explain it better, you have used a banner to display your services, products and exciting discounts, but if a customer fails to understand how to use it, then no customer will feel the need to shop from your company.
Not making sense out of your content and design usually makes customers leave a site and increases the bounce rate. Google always keeps an eye on the bounce rates of a site and its SEO ranking.
Website navigation is important, even small elements and the position of an arrow mark on your homepage matters a lot.
Enhance the Google my Business Page
Almost 65% of local customers prefer Google to other search engines to search for a local business. Local customers are more and more drawn to search engines that advertise local businesses. So this is a good reason for your company to hire an experienced SEO company in Newcastle to optimise your website. Here’s what you should do to optimise your “Google My Business Page”:
To know more, keep reading the following points and never miss out on potential leads.
Make your website fast
How long would you like to wait for a page to load? Think about it, would you prefer a site which loads in less than 2 seconds or a site which takes a long time to load? That’s how important a website speed is.
According to Google statistics, customer prefers website which loads in a merely two seconds or less.
According to a different report, 53% of mobile site visitors will abandon a site right away if it takes more than 3 seconds to load, which means the competitor’s site is at an advantage. According to a HubSpot study, even a 2 second delay in page loading time means losing 4.3% of revenue per user. Google has been emphasising about fast loading pages since 2010, and in the year 2016, Google made it an important factor to rank on search engines.
At itraffic, we understand the importance of loading speed. We can improve your site’s performance by using CDN services, optimising the images and videos on your site, cleaning the database and codes, implanting Google AMP, minimising HTTP request, and using other techniques.
Schema.org coding for Local SEO
If you want to optimise Google My Business page, then the Schema Mark-up tool can be really helpful. The schema is the foundation of mark-up data which makes it easier to facilitate location-based information to various search engines, for example, telephone number, address, dates of events, and other essential information. If you want to drive in traffic to your site, then you should think about Schema Mark-up.
We are the experts when it comes to working on Schema Mark-up. Our team of SEO experts can boost the local SEO efforts by implementing schema mark-up by showing your information on answer boxes, carousels, and other rich snippets. This service is particularly important for businesses like plumbers, lawyers, attorneys, restaurants, doctors, small eatery shops, electronic repair shops, etc. Using schema can drastically increase traffic on your site.
Focus on Niche Local Directories
According to Google, four out of every five customers use search engines to do local searches. Unfortunately, 90% of small businesses fail to claim even a single local business listing online. In this way, small businesses miss out on a lot of opportunities to offer their services in front of those customers who are looking for their services.
Our professional services will ensure that your business is found on the top business directories, for example, Yelp, Merchant Circle, Citysearch, and Google My Business. Our lists of authoritative web directories have more than a million backlinks. This way, we ensure guaranteed results and increase the visibility of your business on search engines.
Get in touch with a reliable SEO company in Newcastle which can cater to all your needs and requirements. We verify multiple factors before adding a directory. We make sure that your website remains secure and safe.
Optimising On-page and Off-page SEO Factors
On page and off page SEO factors are crucial for SEO process. Although the rules of these two factors have changed in the past few years, they are still important for SEO. We no longer emphasise exact matching keywords, but optimising Meta description, title tag, and heading description are still important.
Comprehensive Competition Analysis
Another important part of SEO is competitive analysis. Through competitive analysis you will know the strengths and weaknesses of your competitor. Unfortunately, most of the companies, don’t feel the need of it.
What we have analysed is that most of the SEO companies start doing keyword mapping, link building, or optimising content for the website, without really understanding the business and where they stand when compared to their competitors.
Through competitive SEO analysis you get a clear picture about the potential keywords that are enabling your competitors to rank higher on search engines. Once you do, you can plan a strategy accordingly.
Take backlink gap analysis as an example. It tells you about the websites which are linked to your competitors’ site but not yours. If you analyse these things properly, you will be able to break the gap between your competitors’ backlink profile and the domain authority.
We work on sophisticated tools, for example, Google Search Console, SEMrush, and Ahrefs to analyse the link profile of competitors
Optimise Long Tail Keywords on The Topic
Long-tail keywords are phrases that have at least three words and have pinpointed relevance to whatever is being searched for. Such keywords receive low competition and low search volumes, but higher conversion rates. They are used to target very specific areas and help customers find exactly what they are looking for.
For example, searching for “SEOcompanies” is going to show websites with much higher domain authority and established domains. This means that your chances of being found for such a keyword are slim. Rather, your agency has a better chance of being found for long tail keywords such as “What are the most affordable SEO companies in Australia”. Choosing the right long tail keywords requires experience and it is not an overnight task.
You need to find the answers to questions such as: What are people actually looking for when they have those questions? What long-tail phrases should be used to attract visitors with a high probability of conversion?
Create Authoritative Content
Domain Authority is one of the pillars that helps build a high search engine ranking. Domain authority is built with high quality content that is rich, in-depth and educational in nature.
This is the kind of content that helps to gain maximum back links from reputed websites. It is important to create content with a focus on local customers just as keywords are created with a niche or local target in mind.
When you are a small business, with limited geographic reach, it is best to target those in your area so that your business can get the relevant engagement.
For example, as a local legal firm in Newcastle, you are most likely to find traffic coming to your website from queries such as “Legal firms in Newcastle”,“Best legal firms in Newcastle” and “top-rated corporate law firms in Newcastle”.
If you create relevant and informative content around search terms like those above, you can benefit from the increase in traffic that comes directly from location-based searches.
ComStat says that almost all consumers search for local businesses and services and that’s why we pay a lot of attention to what people in the industry want.
For example, if you are creating a 3000 word piece for an audience that just wants to know the address of a local business, you’re wasting your time and money.
Publish Blogs Regularly
The companies that publish 16 + blogs a month generate 3.5 X more traffic than companies that publish only 0-4 blogs a month. These are the findings of a study by HubSpot. The bottom line is clear – the more blogs you publish, the more engagement you’ll get.