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14 Step SEO Process That Has Helped Us Generate 3X More Leads in Brisbane
Do you know that more than 1000, 00 websites are launched every day? This shows how much crowded internet has become and the competition is really fierce with every passing day. Search Engine Optimisation (SEO) strategy is the only key to attain better rankings on Google and Bing.
Building a stunning website is the first step to take your business or idea to a new level. Now, the next step is to get acquainted with your target audience which seems a bit difficult because of the presence of a huge number of websites. Still, you can win the war with the right strategy.
Let’s put this into the right perspective: suppose you own an SEO company in Brisbane. Your business depends on how your website ranks on the premium keywords such as “top SEO agencies in Brisbane” and “Best SEO firm in Brisbane”. These 5-6 important keywords are responsible for driving 5000-6000 qualified traffic which is almost 85-90 percent total search queries in Google search. Capturing top spot on these keywords will redirect most of these queries to your website. That means you will get more calls and emails from clients. And this is inbound traffic with high conversion probability. Even if you convert 50% of these queries and if the average ticket size of your business is $1000; you can imagine the quantum of revenue you can make. However, it’s easier said than done, it’s a rigorous process.
Let’s understand how this can be done. When you type “best SEO agency in Brisbane”, Google SERP throws three types of result: the paid ad result which comes at the top, it is followed by “Google’s My Business” that appears in the right side of the page, and the next is organic search results that appear at the bottom of the page. Though paid ads appear on the top of the page; they are expensive for a start-up or smaller firm because of the higher Cost of leads. SEO, therefore, is the only viable option left and it can produce favourable result for your business.
The following 14-step process that can help you prepare a solid SEO strategy to make your website rank in SERP:
Prefer User First Tactic
The level of user experiences your website delivers plays a crucial role in getting impressive CTR (Click-through rate) and lesser bounce rates. As per a recent study done by QuickSprout, more than 47 percent of users agree that they get infuriated with websites that don’t show up perfectly on smartphones. This is a big drawback for businesses as these users won’t come to your website again. Can you imagine the number of leads and conversion you lose out permanently? It is necessary to pay focus on accentuating the user experience on your website. However, this point is overlooked resulting in reduced CTRs, augmented bounce rate and lesser average time spent on the website. Let’s find out how you can improve the user experience.
itraffic always believes in delivering what it promises to clients. Our team has a well-defined process which is 100% data-driven and we don’t work on gut feelings. The team comprises experienced and certified individuals who really work hard to achieve desired business outcomes.
Make Your Website Mobile Search Friendly
Not having a mobile-friendly website is not a choice but a necessity. As per a research report, published in 2017, globally just 1.25 of smartphone users convert into consumers. So you are highly likely to lose them if you don’t have a mobile friendly website.
Not having a mobile-friendly website may result in a loss of up to 60% traffic and potential conversion opportunities, says a QuickSprout report. Can you afford to bear this loss? And these lost out customers would certainly be making a beeline to your competitors’ website.
Such is the dominance of Android smartphone that nearly 57 percent of all internet traffic today comes from smartphone and tablets. As per Statista, the number of smartphone users will surpass 2.9 Billion by the end of 2019. And these people are using mobile to shop online.
Google says that local search is 60% of total queries. So businesses must ensure a seamless browsing experience across all running devices and platforms.
According to a HubSpot study, inbound leads witnessed a 66% jump and continued to increase after their website became responsive. Within no time total traffic also increased by 15 percent. A non-mobile-friendly website, on the other hand, is similar to a leaking boat which is bound to sink sooner or later.
Improve the “Google My Business Page”
Nowadays, 3 out of 4 shoppers search online when it comes to find a local business, and 7 out of 10 websites made a purchase from a business they found on the web. By listing businesses on Google, they can appear at the right places when people search for products.
As local customers prefer search engines, hiring a reputed SEO company in Brisbane to optimise their website will really help. Let’s find out how they can optimise your “Google My Business Page”.
For more details, continue reading below and find ways to generate more leads.
If you wish to work on your Google My Business page, using Schema Mark-up can be quite effective. It makes the task of search engines easier in providing some key location-based information such as telephone number, address, date of events, and other vital pieces of information.
To drive quality traffic to your website, so it is necessary that you consider Schema Mark-up seriously.
This holds more significance for businesses such as legal professionals, plumbers, restaurants, attorneys, health professionals, eateries, electronic repair shops, etc.
Concentrate on Niche Local Directories
4 out of 5 customers prefer search engines to perform local business searches, a Google study found. But almost 90 percent of local businesses doesn’t pass this criterion and lose precious prospective customers.
At itraffic, our SEO professionals make sure that your business appears on all leading business directories such as Yelp, Merchant Circle, Citysearch, and Google My Business. We have a detailed list of web directories that feature more than a million backlinks. These directories are chosen carefully after evaluating various factors. This ensures your website stays safe and secure. Our foremost objective is to offer promising outcomes and enhance the visibility of your business on search engines.
Improve Your Website Loading Speed
It is always irritating for a user when a website doesn’t load quickly. Forget about a user, even you would not prefer such sites. A Google study revealing that customers prefer websites that loads in just 2 seconds or even in less time. That is why it’s harping strongly on fast loading website since 2010 and in the year 2016, mobile –usability eventually became a critical ranking factor. Not passing this test means you lose rank, and eventually customers.
Another study reveals that 53 percent of mobile site visitors will leave a site instantly if it takes more than three seconds to load, which simply means that your competitor may take advantage of this.
A HubSpot study found that even a 2 minute of delay in page loading time means losing 4.3 percent of revenue per user.
At itraffic, we work on your site’s performance by using CDN services, optimise the images and videos on your site, filter the database and codes, embed Google AMP, minimise HTTP request, and employ other techniques to make your website load faster.
Improving On-page and Off-page SEO Factors
On-page and Off-page SEO factors that play an important role in delivering desired results. These are some of the factors that need to be focused:
Detailed Competition Analysis
Competition analysis is the backbone of SEO. Its objective is to determine the strengths and weaknesses of your competitors so that you can devise a better strategy. Unfortunately, most experts completely ignore this and jump directly on keywords research.
Comprehensive competitor analysis provides a clear picture about the possible keywords responsible for the higher rank of your competitor’s website in SERP on certain keywords. Any SEO strategy should be based only after such primary analysis.
Take for instance; backlink gap analysis informs you about the websites which feature your competitors’ website but not yours. A closer look reveals the difference between your competitors’ backlink profile and their domain authority.
We use sophisticated tools such as Google Search Console, SEMrush, and Ahrefs for the purpose.
Include Long Tail Keywords
Such keywords have low competition and search volumes, but the conversion rate is higher. These are often used to target specific areas and help customers find precisely what they are searching for.
For example, when you search for “SEO companies”, the result will show websites that have much higher domain authority and recognised domains and the likelihood of being found for such keywords are low. Relatively, your agency has an improved chance of being found for long tail keywords such as— “What are the most affordable SEO companies in Australia”. Making the best use of long tail keywords only comes with experience.
You must need to get the answers of questions such as: What people actually search for when they use those queries? Which long-tail phrases can be used to appeal visitors with higher probability of conversion?
Publish Authoritative Content
Domain Authority is one of the most important building blocks that play a crucial role in achieving high search engine ranking. Google is most likely to put high DA sites in top search results. It can be attained by publishing high quality, detailed, and insightful content continuously which helps earn links from reputed websites.
Develop insightful content with an eye to addressing to pain points of local customers. If you own a small business, which has a limited geographic reach, targeting those prospects living in the same area will provide better ROI.
Let’s understand this with an example: suppose you own a legal firm in Brisbane. You are most likely to get traffic to your website from search engine queries such as “Legal firms in Brisbane”, “Best legal firms in Brisbane” and “best corporate law firms in Brisbane”.
Publishing relevant and useful content around above-mentioned keywords will help you drive traffic and increase DA in the long term.
That does not mean writing long-form content comprising 3000 words articles for an audience who simply wants to know the address of a local firm. This is a flawed strategy and will only waste time and money.
Publish Blogs Frequently
The businesses that publish 16 + blogs a month are found to get 3.5 X more traffic than businesses that publish just 0-4 blogs a month. These figures are the results of a study done by HubSpot.
The reality is evident – the more blogs you publish, the better engagement rate you’ll receive, and more leads you will get. Google loves those sites that constantly publish insightful and fresh article.
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Measure your SEO efforts and their influence
Always keep in mind that all your SEO efforts will lead to naught if you don’t have any idea about how your strategy is performing. Continuous monitoring helps you tweak strategy quickly in case it fails to perform.
At itraffic, we use well-defined standard metrics to measure the performance of the applied SEO strategy. We use both free and paid tools to generate extremely highly insightful reports that give you a clear idea of what is going on.