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14-Step Rigorous SEO Process Has Helped Generate 3X More Leads for Clients in Adelaide
Do you own a business which depends heavily on digital searches? You want to leverage the power of the Internet for wowingyour target customers; the first and foremost step is to build an impressive website. The next thing you should focus on is to get quality traffic to your website. This is a job that is easier said than done considering the hugely crowded online space.
A Netcraf 2018 web survey claims to have more than 1.8 billion websites at present. Don’t you feel like facing an insurmountable challenge to get noticed by enhancing your website’s relevancy in search results? And wait this is not enough, every day more than 100,000 websites are launched which makes the job-at-hand even more difficult. But you can still gain an edge in this competitive digital landscape if you understand the dynamics of Search Engine Optimisation (SEO).
The secret to success lies in the in-depth understanding of the Google search engine. Let’s understand this through an example. If you type “SEO services in Adelaide” or “Best SEO Company in Adelaide”; there comes up three results. On the topmost section, you get the paid advertisements, followed by Google My Business (on the right-hand section of the page) and finally the organic search results (right below the paid ads).
As paid advertisements require huge investments, money and time both, this section is primarily dominated by established and renowned brands of the market. On the other side, SEO is not only economical, but also brings in the sustainable results.
You just need to capture top three slots in the Google My Business Page and on organic search results to witness significant improvement in your business results. For example, if there are more than 12000 search results for the above-mentioned keywords, you can easily redirect 85-90 percent of leads to your website. Even converting 50% of these leads will result in 4000-5000 converted clients in a month which is a huge number.
Here are 14sure ways to optimise your website for organic search results on Google.
Embrace User-First Approach
Focusing on delivering exceptional user experience is critical for your website to stay ahead of others in today’s highly competitive marketplace.
Various studies confirm thata user-centric approach not only delivers a positive ROI but also guarantees business sustainability. A research done by Forrester Research clearly highlights that every dollar you spend on UX design, you actually save $10 in rectifying an issue during development and an enormous $100 after the product is released.
It shouldn’t come as a surprise that more than 70 percent projects fail due to poor user experience. It reduces bounce rate which is considered one of the major factors that ensures high search engine rankings.
itraffic always believes in delivering what it promises to clients. Our team has a well-defined process which is 100% data-driven and we don’t work on gut feelings. The team comprises experienced and certified individuals who really work hard to achieve desired business outcomes.
Develop a Responsive Website
HubSpot in one of its reports stresses that business owners witnessed a 66 percent increase in the lead generation which continued to grow after they switched to a responsive website. At the same time, website traffic also increased by 15 percent.
Smartphones and other handheld devices account for almost 57 percent internet traffic these days. It’s high time for websites to work seamlessly on all the available devices and platforms. At itraffic, we can easily help you design and develop a dynamic website for your business.
Work on Website Navigation
Website navigation plays a vital role not only in attracting visitors, but also in keeping them for the long term. It helps them access quick and easy information. Not having a good navigation structure means, prospective customers will instantly leave your website. It has been found during a survey that 57 percent users will not recommend a business if they faced difficulty in accessing the information they want.
Poor navigation not only leads to loss of potential customers but also promotes negative publicity.
The website should not look messy with all the information on one page becausethe customer can’t understand what you’re offering.
Enhance Google My Business Page
A crucial step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Google gives preference to a local search results. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
Do you know more than65 percent of searches are done on Google alone? Not only that, it dominates the mobile and tablet search engine market with a major share of 81 percent. It is a proven fact that local customers prefer search engines when it comes to searching for local businesses. This factor alone makes a company to hire an experienced SEO company in Adelaide to optimise.
Below are some of the steps you can take to enhance your “Google My Business” page:
Work on Your Website’s Page Speed
Google has specified it clearly that site speed as one of the important ranking signals. As has been highlighted by Google statistics, users prefer a website which loads in just two seconds or less. Another report clearly mentions that more than half of mobile users accessing the site will leave the website if it takes more than three seconds to load.
The significance of page loading speed can be derived from a HubSpot study which says that a mere two-second delay in loading the page may cause a loss of more than four percent revenue per user.
We use CDN services, optimise images and videos on your website, filter database and codes, implement Google AMP, and reduce HTTP request to enhance your site’s performance and speed.
Schema.org Coding for Local SEO
Schema.org (Schema) refers to mark-up which has been developed in collaboration between Google, Bing, Yandex and Yahoo. It is a mark-up data which provides location-based information to various search engines e.g. phone number, address and other information. Schema mark-up can play a vital role in increasing traffic of your website, especially for hotels, clinics, eateries, lawyers, plumbers etc.
Its primary job is to provide a better idea of your web page. It is a critical factor in the optimisation of Google My business page optimisation. At itraffic, we know how to leverage the power of schema for the advantage of your local business.
Focus on Niche Local Directories
A Google report emphasises on the customer’s behaviour. The report states 80 percent customers depend heavily conduct local searches. However, a whopping 90 percent of small businesses fail to dig this goldmine. However, the quality of local directories matters a lot. We have a list of a large number of directories having more than a million backlinks. We consider multiple factors before a directory is included in our list to ensure your website remains safe and secure.
Improving On-Page and Off-Page SEO Factors
On-page and off-page SEO is the backbone of search engine optimisation. It refers to the process of optimising separate web pages to rank higher and to fetch more relevant traffic in search engines. It includes optimisation of both content and the HTML source code. Off-page SEO means external backlinks from other websites.
Google keeps on updating the rules to improve on-page and off-page factors and this makes it necessary for businesses to work on them carefully. The emphasis should not only be on matching exact keywords, but it should also include optimising meta description, title tag, and heading description.
A competitive analysis refers to the process of recognising your competitors and examining their strategies to determine their strengths and weaknesses, products and services. It’s a vital part of an SEO strategy. But it’s often ignored. A detailed competitive analysis helps you get a clear picture of the market as why and how your competitors are succeeding in ranking up in the search engine on the same keywords you are also targeting. It can also help you find out the keywords your competitor’s website is ranking.
Optimise Long Tail Keywords on the Topic
Long-tail keyword research has become an important factor for achieving high rankings on Google search and when planned and implemented carefully, it can produce extremely rewarding results. It is descriptive in nature and typically comprises three or more words. They are less prevalent, feature lower search volume and are less competitive, making it a necessary focus for an SEO strategy.
For example, if a person searches SEO Services, the search engine displays the service providers that are mainly bigger and those feature an established domain. In this search, the chances that your website is being found will be quite less, but, if that person searches “Reliable SEO companies in Adelaide”, the chances of being found on the first page are high.
To figure out the most precise long tail keywords for your website, find out what people look for when they type in search bar. Research properly which long tail keywords can get more customers with substantial amounts of business.
Develop Authoritative Content
Domain authority is an important factor that Google considers while awarding high search engine ranking for any given query. No wonder some websites always come on the top of the search result because of their high DA.
Authority canbe developed by offering a distinctive, useful, unique, and in-depth content for your target audience. It is, indeed,an effective strategy which can enhance the credibility and website reputation. It helps you earn maximum backlinks from renowned websites.
Always keep in mind that relevant and revealing content is beneficial for your website as it increases traffic. This is also valid for local SEO. ComStat says that almost all consumers search for local businesses and services and that’s why we pay a lot of attention to what people in the industry really want.
Publish Blogs Regularly
Research clarifies that leads are directly proportional to the number of pages on a website. AHubSpot study highlights this fact, businesses having 401-1000 pages of content get six times more leads than those with 51-100 pages. In other words, the more quality blogs you publish, the more leads you can generate. More content simply means more form submissions, more email opt-ins; more quote requests, and eventually, more sales.
Another study by HubSpot revealed that businesses or companies that publish more than 16 blogs in a month get 3.5X more trafficin comparison to those websites that only publish 0-4 websites in a month.
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Keep Track of Your SEO Efforts & Measure the Impact
An age-old saying goes like this: ‘if you can measure something, you can improve it’. It holds true in SEO as well. Assessing the impact of your work and ongoing refinement is important for long-term SEO success and client retention. It can also help you decide your priority if something is not working. There are various questions that need to be answered such as, will I be able to achieve my target ROI after doing SEO for my website? How am I supposed to discover if the keywords are working as planned?
We use standard procedures to evaluate the performance of theSEO strategy with the help ofpremium tools. It gives us and you a clear pictureof what is going on and which kind of strategy is needed in the future for further improvements to reach the desired target.