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Google My Business Optimization

Frequently Asked Questions

If you run a local business, Google My Business optimization is imperative for your trade. Doing this will allow searchers to easily locate your business online while neglecting this crucial step could adversely impact your sales.

In this article, we will reveal everything about Google My Business listing. Read about different Google My Business tips and tricks to improve your local SEO ranking and get more leads and customers.

What is Google My Business?

Google My Business (GMB) is an online tool that allows you to manage how your businessappears across major Google platforms such as Search and Maps.

The tool is completely free. It allows you to feed in your business details such as address, phone number, business hours etc. so that accurate information is available to searchers. You can also interact with your customers through Q&A, messages and reviews.

Why is GMB Important?

A GMB listing is critical for local businesses. It allows customers to locate you easily. It also provides them with important details such as images, reviews, and ratings.

The objective of a GMB page, apart from supplying crucial contact information, is to enable the user to assess the reputation, credibility, and performance of an enterprise.

A large number of people refer to the GMB listing service to find and contact local businesses.

The other reason GMB is important is because Google uses the data to populate the three-pack listing that appears on the first SERP. A high GMB rank translates into more leads, more conversions and therefore more profits.

Do I Need Local SEO?

A good GMB rank could bring more leads for your business but it doesn’t happen on its own. You need to optimize the page. This is done with the help of local business results optimization.

Local SEO is a specialized field which differs from the regular optimization that is commonly carried out on websites.

Local businesses should lay high emphasis on GMB because it has huge benefits for them. Proper GMB optimization could lead to a manifold increase in customers leading to high growth and profits.

A Step-By-Step Guide to Optimize Your Google My Business Page

You can perform Google My Business optimization using this step-by-step guide:

1. Claiming Your GMB Page and Verifying Your Business

Before optimizing your page, you first need to claim it.

This can be done by logging in to GMB and filling out your details.

Google verifies each and every business before listing. This is done through various methods such as by post, email, phone, and bulk verification. You can find out more about GMB verification services by clicking here.

Once you’ve verified your profile, you will be prompted for more data. Try and fill in as much information as possible for a strong GMB profile.

2. Don’t Ignore Photographs

The GMB listing platform allows you to upload photos and videos of your business. Don’t neglect this important step. Google takes into account the images you upload while determining your ranking.

The photos and videos need not be of professional quality but they should be clearly visible.

Besides helping with ranking, having photos could help you get more customers. Statistics reveal that people generally prefer to interact with businesses that have photos on their pages.

3. Get Reviews

Apart from photographs, reviews also impact your Google business SEO rankings.

Try and ask customers you have served to leave a review.

You should also try and respond to each review you get individually. This includes negative reviews. Responding to reviews tells the reviewer that you value their feedback and contributes to building a favorable online impression for the business.

4. Add Postings

The GMB posting service is similar to social media posts and they pop up on your GMB page. You can use the GMB dashboard to compose these posts.

Your posts could be about anything—from events to discounts and holiday messages. You can also add pictures to your posts but make sure they are of the right size.

5. Use the Booking Button

Do you run a restaurant, salon or medical clinic?

If you run a business that relies on appointments, the booking button on GMB could be particularly helpful.

However, this facility is only available for those that have linked up with a Reserve with Google partner.

The booking button could help your business by making bookings easier for your customers.

6. Use the Messaging Service

Not many people know that Google My Business services also has a messaging service which you can access via your dashboard. It allows you to reply to those people who send you a message. However, this service is currently available only for mobile web users and not desktop and app users.

7. Optimize the Questions& Answers Section

The Q&A section appears just below your contact details and is a great tool to tell people more about your business.

It acts as a listening board to help you understand what questions people have regarding your business. It is also useful for searchers because it acts as readily-accessible FAQs.

Keep an eye out for any new questions that appear. If you think that a certain Q&A is important, go ahead and upvote it—this will improve its visibility.

Also, keep in mind that anyone can answer a question so be sure to go back and check regularly for erroneous answers.

8. Write a Business Description

Google has started allowing business descriptions on GMB to further explain your offerings. These descriptions should be limited to 750 characters.

However, only 250 characters appear on the Knowledge Panel while the rest is cut off. Incorporating the most important information and keywords at the beginning of the copy can help you get around this problem.

9. Use the Services/Menu Feature

GMB now has a Services/Menu feature that businesses can utilize. So if you run a business that offers multiple products/services such as a restaurant or a cleaning service, you could use this feature to provide more information about your offerings. This is an excellent Google local business SEO tool to tell your customers more about your venture.

What is the Google Local Listing Optimization Process Followed at itraffic?

Our Google My Business optimization service follows a rigorous process that’s in line with the best practices followed by leading SEO companies worldwide.

We employ the exact methods described above to help you break into the three-pack listing to gain more organic traffic leading to greater sales or conversions.

Do I Need a Professional Google Maps Optimization Service to Improve My GMB?

Understanding the concept of local optimization is one thing, carrying it out quite another. There are several technical aspects to local optimization that are best left to GMB experts.

A professional Google Listing Service Provider will analyse your specific needs before starting work so that you are able to target the right audience and provide the right information. They are also well-equipped to handle unforeseen challenges to help you meet your SEO objectives.

How to Track Clicks from Google My Business

Not many people are aware of the fact that the traffic you receive from GMB can be tracked separately and need not be merged with organic SEO results.

Under normal circumstances, GMB traffic numbers are added to the organic traffic column making it hard to distinguish between Google business site SEO and regular SEO. However, it is possible to separately track GMB traffic by making a few minor adjustments to your tracking system.

First, you need to decide which pages to track. Once that is done, you can segregate your GMB traffic data from the regular search using the following steps:

1. Creation of Tracking URLs

You need to create tracking URLs so they contain the additional information you need. Go to the Campaign URL Builder on Google and feed in the relevant data. Don’t forget to add “gmb” (Google My Business) in the Campaign Name field. Then generate the new URL.

2. Updating Your Google My Business Link

The next step is to update your Google My Business link. Log on to the GMB platform and add the new URL, clicking on the “Apply” button to save your changes.

You will see a message saying your changes will take a few days to come into effect as they need to be reviewed. Don’t worry too much about it since these are minor changes which are generally approved by Google without any problem.

3. Viewing Your GMB Campaign Data

Now you are ready to view your local listing optimization data. Log on to the Google Analytics dashboard and go to “All Campaigns”. You can see the “gmb” section.

You can find all the details regarding the clicks that came from the “WEBSITE” button of your GMB page here. This provides an easy way to track your Google local business SEO results.

How Can I Define the Area Which I Serve on Google Map?

There are many local businesses that work exclusively on-site (such as plumbing and HVAC businesses). Others serve customers both at their location as well as outside through the home delivery of goods and services (e.g. restaurant businesses).

If you run a business that delivers to a local area, it is necessary to define the area you cover. This helps searchers understand whether they are eligible for your services by checking the Google Maps listing.

You can easily define the area you serve by logging in to the GMB platform. Enter the postal codes for the areas you serve. Alternatively, you could also enter a city name if you cover the entire city.

However, it is not possible to enter the service area in terms of the distance around your shop/workshop/office.

How Do I Get Ratings and Reviews on Google Maps?

Reviews and ratings are an important way to increase your ranking through Google Maps optimization.

As opposed to Yelp, which forbids business owners from proactively asking customers for reviews, Google actually encourages businessmen to seek reviews.

The reviews should,however, conform with Google Maps’ review policy. Googleis able to easily spot reviews that violate its guidelines and takes them down after investigation.

As a local business owner, one way to get reviews is to request your customers to write about their experience. On the other hand, responding to each review individually tells people that you take feedback seriously and helps build trust in your business.

Customers can leave a review or a rating using their desktop device by going to the GMB page of a business and clicking on the “Write A Review” button.

In case they are using a mobile device, they should go to Google Maps and search for the business. After reaching the GMB page, they should click on the “Review” tab on top where they will be prompted for a review and rating.

Reviews and ratings are a key local map optimization technique with a significant impact on your rankings.

How Can I Link My Google Map with My Website?

Linking the business address on your website to Google Maps is quite easy yet there are very few people who actually do it.

Neglecting this important Google My Business listing optimization strategy could deprive you of the chance to make it easier for your customers to locate you, imposing a cost on your business.

Connecting the address on your website to Google Maps involves a couple of simple steps. Let us understand it with the example of a restaurant in Melbourne.

1. Go to Google Maps and search for your business. This will bring you to your GMB page.

2. Once you are on your GMB page, click the Share icon on the right. This will give you the URL.

3. Now log in to your website for editing. Copy the link from Google Maps, go to the address section, add the link to Google Maps. Don’t forget to save the changes and update the website.

You have just linked your address to Google Maps!

How Do I Display My Portfolio in GMB?

Adding photographs and videos on GMB is a vital step to improve your SEO for Google business and stay ahead of your competitors. Adding images is important for two key reasons:

1) It helps you boost your local search ranking; and

2) It encourages customers to interact with your business.

The process starts with image selection. Ensure that the images are clear and well-lit. They do not have to be of professional quality but readers should be able to clearly identify what they are seeing.

Ensure that the pictures are of the right size and format before uploading them (they should be either JPG or PNG formats,between 10 KB and 5 MB in size, containing a minimum resolution of 720 x 720 p).Avoid the excessive use of filters so as to give viewers a true representationof your establishment.

Apart from pictures, GMB also allows you to add videos. But they should be no more than 30 seconds long, up to 100 MB in size, with a minimum resolution of 720 p.

The addition of visual media to GMB is a key means to optimize Google My Business listing.

How Can I Optimize Google Maps Listing for a Particular Set of Keywords?

Until some years ago, it wasn’t easy to perform Google local listing optimization with keywords. But in March 2018, Google introduced a new field which allowed businesses to not only describe their business for readers but also optimize the field with keywords.

You can easily access the Business Description field from the GMB dashboard. Use it to optimize your page for important keywords. Try and use the main keywords at the beginning of the copy for maximum leverage.

Apart from the Business Description field, it is also possible to use the Services/Menu/Products fields to include keywords. These fields are only available for some types of businesses.

Along with the names of products and services, there is space for a brief description on each item. Use it to include keywords related to each corresponding product/service and improve your GMB listing.

If you deal with products rather than services, GMB also permits you to create individual ‘collections.’

Each collection comprises a number of products and contains space for a description. This provides business owners with an extra opportunity for keyword optimization.

Keep in mind that it’s vital to avoid keyword stuffing. Use only those keywords that are relevant and fit the context.

Keyword stuffing and out-of-context descriptions could earn you a penalty from Google and put paid to all your efforts at Google My Business listing optimization.

How to Carry Out Link-Building for GMB Listing

External links are critical for Google local listing optimization.In this context, there is little difference between regular SEO and local SEO since both take into account the quality and quantity of backlinks while ordering the results. The only point of divergence is the approach.

When it comes to local SEO, you should devote some amount of content to local topics and incorporate local keywords.

For instance, if you run a restaurant in Brisbane, you may write a blog on Brisbane’s 10 iconic dishes. You could submit this write-up to a local website to help you gain a backlink.

Other link-building measures that are used in local search are comparable to off-site SEO.

Get in touch with the editors and administrators of websites and ask them if they can publish your article. Citations on local business directories can also help boost backlinks.

Some other ways of link-building are as follows:

  1. Getting your name on alumni lists. This can be taken even further by inviting the people who compile these lists to feature you on their ‘spotlight’ pages. Getting featured on these pages could helpyou earn some high-value backlinkssince they have a strong context.
  2. Tying up with a non-profit. Hopefully, they will write about the help extended to them by you on their website and incorporate a backlink.
  3. Job postings. Need to hire a fresh graduate? Why not post your requirement on the official website of a reputed college? Many colleges have online job boards. Listing your ad there could help you earn a link from a coveted .edu websitethus aiding local listing optimization for your business.

How Can I Optimize My GMB For Voice Search?

Voice search is growing. Almost half of all online searches are expected to be voice searches by 2020 as per ComScore. If you run a local business, it is essential to carry out local business results optimization for voice search as well.

This will ensure that your business doesn’t suffer if and when the shift to voice search happens.

There are some important differences between text search and voice search which need to be factored in while performing GMB optimization for your company. Here’s a list of some of the steps to take for local voice search optimization.

1. Optimize Your Citations

There are a number of voice search engines such as Alexa, Siri, and Google Assistant. Each of them uses different databases as their primary source of information.

For example, Alexa uses Bing for search, Yelp, and Yext for business listings, and Yelp for reviews. Siri uses Google for search, Apple Maps for business listings, and Yelp for reviews.

And Google Assistant uses Google for search and GMB for business listings and reviews.

Needless to say, ensuring a strong presence on these platforms (while not neglecting others) could improve your Google My Business listing optimization from a voice search perspective.

2. Use Schema Markup

Schema markups provide data to search engines in a well-structured and better-organized manner.

Its most important function is to help Google understand the relevance of your pages.

Schema markups are important from an SEO point of view because it can help you adapt better to upgrades such as voice search function; improve relevancy and locational features, and help your website increase its search ranking (which will also boost voice SEO).

3. Use Long-Tail Keywords

The basic difference between text search and voice search is that the latter is usually carried out using longer sentences.

For example, if you were to carry out a local search on dentists in Gold Coast, you would probably key in “best dentists in the Gold Coast.”

But when it comes to voice search, the same query would probably be phrased in a different manner such as “Who are the top dentists in Gold Coast?”

In other words, when to comes to voice search, it is important to write as you speak. The strategic use of long-tail keywords could help you optimizeGoogle Maps listing and show up in more voice searches.

How Can I Promote an Event on GMB?

Planning an event? You can spread the word free of cost using the GMB posting service. Google allows business owners to create posts on GMBwith minimum hassle.

  1. Sign in to your GMB account and click on “Posts”.
  2. Click on the “Write a Post” button.
  3. Choose the “Event” option.
  4. Upload an image.
  5. Write out the event title and description to go with the image.
  6. Add time and date and a call-to-action.
  7. Preview the post to see if everything is in order.
  8. Press publish.

How Can I Add a Virtual Tour to My Google Maps Listing?

Google Maps allows you to give your visitors a virtual tour thus allowing them to get a good look at your business.

Here is a brief outline of how to add a virtual tour:

  1. Get a good camera that allows you to take 360-degree panorama shots.
    While taking photographs, ensure that the images are at least 7.5 MP with a 2:1 aspect ratio.The size should be 75 MB or less.
  2. After you’ve taken the photos, the next step is to post them. Log in to your Google My Business page and select to the “Photos” option. Click on the “360” tab.
  3. Click on the blue plus icon to upload the images. They will appear on your GMB page.
  4. Uploading your images on Google Street View allows many more people to see them. This can be done through the Google Street View app.
  5. Open the app and click on the camera icon at the bottom. Select “Import 360 Photos” to upload your photographs.
  6. Now move the red icon on the map over your address to pin your business location. Your virtual tour is now ready to be published on Google Street View!

The process of adding a virtual tour may sound easy but it is a technical process.That’s why it might be a good idea to hire a Google-certified professional to do the job. They are experts at capturing 360 images while also being familiar with Google’s Street View requirements.

You could also

Does Adding a Virtual Tour Improve My Local SEO?

While there is no direct evidence that adding a virtual tour can improve Google local listing optimization, it could have an indirect impact on your ranking by improving the completeness of your profile. It could also help your business gain more online exposure by improving the quality of your page and making a big impression on viewers.

How to Claim and Optimize Your Bing MapsListing

While Google dominates the search engine market hands down, there are other search engines like Bing which, although not as popular as Google, still perform millions of searches a day. This makes them important in terms of local business results optimization.

Claiming and optimizing your page on these alternative platforms could help you tap into a comparatively small but no less important segment of people which relies on these other search engines to explore the internet.

You can claim and optimize your business on Bing Maps using the following steps:

1. Claim Your Bing Maps Listing

It is likely that your business is already up on Bing Maps, waiting to be claimed. If it is missing, you can add the listing and claim your business.

2. Add Your Business Information

The next step is to add your contact details including name, address and phone number. Try and ensure that the details you provide are consistent across all web platforms. Search engines do not like discrepancies in data. Consistent data across all internet platforms could help your business obtain a higher ranking.

3. Don’t Forget to AddPhotographs

Empirical evidence suggests that businesses with photographs rank higher on Bing. Don’t neglect adding photographs when you are optimizing for it.

4. Add Your Business Hours

This crucial data helps inform customers about your hours of operation.

5. Add Your Category

You will be prompted for your business category. Unlike Google Maps listing, Bing also allows business owners to add a specialty or a sub-category to their business for a more detailed entry.

6. Optimize for Reservations

Do you run a restaurant business? Link up with OpenTable to add a reservation feature on your page.

7. Add Deals and Discounts

Bing is also integrated with Groupon. If you plan to offer deals on your products, listing them on Groupon could ensure that they feature on your Bing page as well.

8. Get Listed on Local Business Directories

Citations on local business directories could assist you in improving your ranking. Superpages, Local, Judy’s Book, YP, Manta, and Yahoo! are some of the local citation sources that are valuable for Bing.

If you already have a GMB listing, you need not worry about feeding in the data once again. Bing allows you to import your details from Google My Business. There is also no need for verification if your business has already been verified by GMB.

How to Optimize Your Business for Apple Maps

Apart from Google and Bing, Apple Maps is an important platform for local businesses mainly because many customers use Siri to carry out local searches, and Siri relies on Apple Maps. You will be missing out on a large section of customers if you ignore Apple Maps.

Here is a step-by-step guide to optimizing your business on the platform:

1. Sign In

Open the Apple Maps site and log in with your ID and password.

2. State Your Relationship to the Business

Open the “Add a New Business” page.

You will be asked to specify your relationship to the business—i.e., disclose whether you are the business owner or someone who has been authorized by them to claim the listing.

3. Enter Contact Details

You will need to feed in your contact details such as name, address, and phone number. Ensure that the details are consistent across the internet. This is important for optimization across all platforms be it Google business SEO, Bing SEO or Apple Maps.

4. Phone Number Verification

Apple will call you on your phone to verify your number.

5. Add Other Information

You will be asked to select your business category. Be as specific as possible.

Don’t forget to update your hours of operation. In fact, you should try and enter as many details as possible including your social media handles, website address and so on.

6. Review Your Information and Publish

Check whether all the details you have entered is correct and click on the OK button to publish. It generally takes about three weeks for your information to appear on Apple Maps.

How To Delete Your GMB Listing

Google allows you to “Remove a Location” if you don’t want to manage it anymore. Using this option will relieve you of the responsibility of managing the page but will not delete the entry from Google.

You can remove a location by signing in to your GMB account. Then click on “Info” followed by “Click or Remove this Listing.”Click on “Remove Listing” followed by “Remove.”

Bear in mind that this is a permanent action and cannot be reversed. The only way to undo the change and revive your Google Maps listing is by going through the verification process all over again.

What Is Google Maps?

Google Maps is an online service that offers different types of map-based assistance to users. Apart from displaying geographical features through satellite, it also contains a comprehensive database of roadnames and businesslistings.

It incorporates many useful features such as a navigational serviceand an application program interface (API), which allows webmasters to embed the map on their own websites. Its Street View feature lets users see images of streets and places in any part of the world.

Google Maps has transformed the mapping landscape since its launch in 2005thanks to its utility, functionality, convenience, and many other useful elements.

Why is Google Maps Important for Local Businesses?

Google Maps is crucial for local businesses because of its high degree of integration with Google My Business. In fact, the two terms are often used interchangeably.

We have already discussed the importance of Google My Business for small companies in detail. The importance of Google Maps for local businesses can be attributed to the same reasons.

Does Google Maps Optimization Service Help?

Google Maps optimization services is a key part of the local search optimization process. It helps in enhancing the online presence of a business to attract more local customers.

It has the same impact as optimizing Google My Business because both of them are actually the same. The necessity of GMB optimization has been explained in detail in the above paragraphs.

Do I Have to Pay for a Google Business Listing?

Claiming a listing on Google Maps/GoogleMy Business comes free of cost and Google does not charge any money for it. If you receive any communication asking for payment for GMBeither on behalf of Google or its representatives, it is probably fake and should be reported.

However, hiring a company to optimize Google My Business listing is a contract between you and that company where Google isn’t involved. It is generally a paid service.

How Do I Add a Call Button to My Google Business Page?

Google encourages business owners to list a phone number on their GMB page.

You can add your phone number to your GMB listing using the following steps:

  1. Sign in to GMB and go to the Home page.
  2. Click on the “Info” button on the left. You will be taken to the information page.
  3. Look for the blue phone icon. Click on the pencil icon next to it, a pop-up window will appear.
  4. Key in your phone number and click the “Apply” button.
  5. You’ll see a ‘pending’ sign on the page. Google takes up to three days process an update. However, in practice, it mostly takes a couple of hours following which the update will start showing up on your GMB page.

Once your phone number is up, clicking on it will allow users to call the business using Google Hangouts if they are on a desktop, or via phone if they are viewing it on their mobile.

How Do I Change My Mobile Number on Google Business?

To change your mobile number, follow the exact steps described above, editing your number instead of adding a new one.

Google will take some time to process the update as explained in the previous section.

How Do I Add a Second Location for My Business on Google?

Opened another business branch?

You can add the location to GMB without any trouble. This will enable your new branch to show up on search listings improving your Google My Business optimization.

To add the second location, go to the GMB dashboard and click on the “Add a Single Location” button. Now simply follow the steps you did to add your first location. (Refer to “A Step-By-Step Guide to Optimize Your Google My Business Page” above for detailed directions.)

How Do I Get My Business on Google?

Getting your business up on Google simply means claiming the GMB/Google Maps page for your enterprise. Read the section on Google business listing optimization for comprehensive instructions on how this can be accomplished.

How Do I Change My Address on Google?

Changing your business address is quite simple. It can be done using the following steps:

  1. Sign in to your GMB account.
  2. Choose the location for which you wish to modify the address.
  3. Click on the “Info” button.
  4. Make the changes you want on the Info page. Don’t forget to click “Apply” after the change.
  5. You also need to mark your location on the map. If Google does not do this automatically, look for a “Set Marker Location” sign on the right-hand side and click on it.
  6. You will see a map with a red location pin. Drag this marker and place it on your business location. Then click “Apply.”
  7. Google will take some time to review the changes after which you will see it reflected on your GMB listing.

How Do I Change Incorrect Information on Google?

Did you shift your location recently?

It is important to update your GMB details so that customers can find you.

You can easily change incorrect information on GMB by signing in and making the necessary alterations.

After reaching the dashboard, click on the “Info” button. This will take you to the information page. Make the necessary changes and don’t forget to click on the “Apply” button.

Once the changes are complete, you will get a message saying it is under review. The new information will reflect on your page within a few days at the most.

It is advisable to update your contact details across all web platforms including your website and local business directories for effective local listing optimization.

How Can I Add My Address on Google Search?

You can add your address on Google search using the GMB listing service.

Adding your address on GMB ensures that it is added to all Google platforms such as Google Maps and Google Search.

Refer to the subtopic “A Step-By-Step Guide to Optimize Your Google My Business Page” above to know how this can be done.

How Do I Verify My Business?

Google verifies all businesses before incorporating them in the GMB listings.

A number of different methods are available to business owners for this purpose like verification by post, phone, email, instant verification, and bulk verification (available for businesses with more than 10 locations). Note that with the exception of postal verification, the other methods are only available for select businesses.

Here is a step-by-step guide to Google’s verification process.

1. By Postal Mail

  1. Log on to your GMB account and select the business you need to verify.
  2. Click on the “Verify Now” button.
  3. Ensure that the address is correct.
  4. Click on the “Send Postcard” button.
  5. You need to wait for the postcard. It generally reaches the address within two weeks. See that you do not modify your address while waiting for the postcard since this will delay the verification process further.
  6. Once you receive the postcard, log on to your account and select the location you need to verify. Click on the “Verify Location” button.
  7. Go to the “Code” field, enter the five-digit verification code written on your postcard, and click the “Submit” button.

It is possible to request for a new postcard in case you did not receive the first one.

2. By Phone

  1. Log in to the GMB tool.
  2. Select the GMB listingyou wish to verify.
  3. The phone verification option is only available for select businesses. Look for a “Verify by Phone” option to see if you’re eligible for it.
  4. Keep your registered business phone nearby. Now click on the “Verify by Phone” button.
  5. You will receive a code via text message. Enter the code in the designated field.
  6. After entering the code, your business will go live on all Google platforms.

3. By Email

  1. Log in to GMB and click on the business you wish to verify.
  2. If your business is eligible for email verification it will be indicated on the screen.
  3. Ensure you can log on to the email listed in your GMB account. Then click the “Verify Now” button and select the “Email” option.
  4. Log in to your email and look for communication from Google. Open the mail. You will be presented with two options—you can either click the “Verify” button in the email or enter the code on your GMB dashboard.

4. Instant Verification

  1. Your business must be verified by Google Search Console to avail of this facility.But even then, it is only available to some select business categories.
  2. Log on to GMB using the same email you use for Google Search Console and proceed with instant verification of your business.

5. Bulk Verification

This facility is available for businesses with 10 or more locations. Here is how you can go about it:

  1. Log on to GMB and click on the “Get Verified” option, followed by the “Chain” option.
  2. Fill out the verification form in its entirety.
  3. After you have submitted the form, it could take up to a week to get your business verified. Google will review your details in accordance with its quality guidelines and also authenticate them. It will contact you via email in case any clarification is required.

It is Google’s policy to periodically deactivate inactive accounts. In order to ensure that your account remains active, regularly log on to GMB. Always ensure that your details are correct and updated.

Depending on your business type, GMB verification can be either cumbersome or easy. If you are finding it hard to get your business verified, our Google My Business optimization service can help you get your venture easily authenticated using our expertise and knowledge.

How Do I Change My Google Business Name?

You can change your GMB business name both before and after verification. But getting it done after verification will require you to get your authentication done all over again.

Before Verification: It is relatively simple. You can change your business name by using the edit option.

After Verification: In case you have already sought verification form/already been verified by Google, you will have to get your GMB listing authentication done once again. Refer to the topic “How Do I Verify My Business?” above to know more.

How Do I Change My Google Business Address?

It is possible to change your address before verification by editing your information on GMB. If you have recently sought verification or already been verified, it is necessary to verify your business once again. Read the section on “How Do I Verify My Business?” to find out more.

Our Google My Business services can help you modify details such as business name and address which are generally cumbersome to carry out. Get in touch with us for more information.

How to Add Google My Business Posts

Google My Business allows you to put up posts that help in the promotion of your business. They could relate to anything—from events and discounts to holiday greetings. See the section on “Add Postings” above to understand how to create and upload GMB posts.

We offer high-quality GMB posting service to help our clients promote their business and draw in more customers.

Why Is My GMB Post Not Showing?

If you are unable to see your GMB post despite having put them up, it could be due to either of these reasons:

  1. Your post doesn’t conform to Google’s posting rules. Click here to learn more about creating Google posts.
  2. There’s a glitch in Google—in which case, you should contact the Google My Business helpdesk.

How to Optimize GMB Posts

Google Posts are a useful means to promote sales, discounts, events and so on. However, adding keywords to Google Posts does not have any impact on your ranking. Google Posts can, nevertheless, help you obtain more organic traffic by urging searchers to click on your link.

Currently, the best way to optimize Google Posts is to create engaging content that persuades searchers to heed your call-to-action.

How to Use Google My Business Events

Need to promote an event on Google Maps? You can use GMB Posts to spread the word. Refer to the section “Add Posting” above to learn how to do this.

Is It Possible to Auto Post on Google My Business?

GMB currently does not have a provision for scheduling posts. However, integration with Google Calendar can help you achieve this.

There are also certain third-party tools such as OneUp, Sendible, Social Report and Social Pilot that allow users to schedule their GMB posts. Alternatively, opt for our GMB services for help with auto-scheduling of your Google My Business posts.

How to Add a Google My Business Video

Apart from images, GMB also lets you add videos to promote your business.

You can a add video on your GMB page using the following steps:

  1. Sign in to your GMB account and select the location for which you want to upload the video.
  2. Click on the “Photos” option followed by the “Video” tab on top.
  3. Select the “Post Videos” option.
  4. Drag and drop the video to start uploading. It could take up to 24 hours for the video to show up on your GMB page after it is uploaded.

Note that Google only accepts videos that are up to 30 seconds in duration. The file size should be a maximum of 100 MB with a minimum resolution of 720p.

We are experts in Google local business SEO who can help you create and upload suitable videos to improve the quality of your GMB page.

What Are the Guidelines for Google My Business Reviews?

Reviews and ratings are among the factors that Google takes into account while ordering a local search. Business owners are encouraged to contact their customers for ratings and reviews. However, the reviews should be consistent with Google’s guidelines to avoid being flagged.

Here is an enumeration of some of Google’s important review policies:

  1. The review should reflect the genuine experience of the customer and should not be posted with a view to influence the ratings.
  2. The review should not come from a fake account.
  3. Areview should not be repeated more than once (no spammy reviews).
  4. The review should be related to the business (no off-topic content).
  5. There should be no conflict of interest between the reviewer and the business. For example, you should not review your own business, a competing business, or a business in which you are/have been employed.

If you see any review that violates these guidelines, you should report it to Google. It is also important to keep these rules in mind while seeking reviews from your clients/customers.

For more details on what constitutes inappropriate content for Google, click on this link.

We at itraffic can take the burden of getting customer reviews off your shoulders so that you can concentrate on your business. If you feel you lack an adequate number of reviews, get in touch with us. We will use our knowledge of Google local business SEO to optimize your reviews and ratings.